These Travis Scott Brand Collaborations Are Worth All Your Bread
McDonalds, Vulture.com.
Written by Sloan Varunok
Tell 'em Cactus Jack sent you...
Travis Scott has been a rising star for the past few years now. His recent collab with McDonald's and the flood of memes that followed have only cemented that.
With the release of his new line of McDonald's themed Cactus Jack merch, today we'll look back on his collabs. In such a short span of time, Travis Scott has nabbed some of the most coveted brands one could pair with.
In celebration, let's give a look.
Been Trill
The first of many Travis Scott brand collaborations this partnership birthed La Flame.
Circa: 2014
Diamond Supply Co.
Holy throwback to those Diamond Supply days. With graphics inspired by the work of Pen & Pixel, this collab is surely one to remember.
Circa: 2016
Bape
This is a collab we saw coming from a year out as the young 22-year-old rapper bodied his shoot for the BATHING APE BLACK series.
His most iconic drop with the brand might still be getting his own Baby Milo T-shirt. Still considered a piece of memorabilia this piece only dropped at ComplexCon.
May we all someday enter heaven as a Baby Milo version of ourselves.
Circa: 2016
Helmut Lang x Travis scott
Starting in 2017 when the rapper was just coming up in the scene, he struck a deal with high end fashion brand Helmut Lang. This would serve as the dawn for bigger collabs to come.
With them, he made a line of jackets and shirts, taking off of their "urban cowboy" motif of previous. Because Scott is from Houston and references Texas often in his work, this was fitting.
Circa: 2017
Travis Scott x Virgil Abloh
Though they'd previously worked together, in 2018 Virgil, a DJ, designed shirts for shows they did together on the Astroworld Tour.
This collab is significant because it debuted the now-iconic Travis Scott action figure wearing Cactus Jack Jordan IVs. The action figure has gone on to be a staple of Travis Scott, making him an icon.
The Astroworld Tour merch is still worn today, and shows no signs of stopping.
Circa: 2018
Nike
This was the collab that cemented his star in my eyes. When you're able to have your own Jordans, let alone Jordan Is, you've truly made it.
His first collaboration with Nike was in 2017, when he designed a pair of Air Force 1s. He stated that he wanted to do something unexpected and new. He did just that with three metal swooshes on each side and patches on top.
Later, his Jordan I line dropped, with the backward Nike swoosh. Michael Jordan would be proud.
Nike
Debuting his Jordan I lows at the Grammys was a move and a half. When you got people clamoring for the lows then you've made a bomb shoe.
Circa: 2017 - Present
Saint Laurent
Travis has been down with the Saint Laurent Clique since 2016.
Dressed to the nines in his video for "Can't Stay" Travis Scott was the face of Saint Laurent's Spring/Summer 2019 campaign. That same video would act as a quick fly ad for the fashion house.
Still, the official collaboration came about in December 2018 where the partnership birthed a limited edition vinyl record. With only 500 made, the curated 12-track playist included tracks like Fat Pat’s “25 Lighters” and Toro y Moi’s “So Many Details.”
Circa: 2018
Mitchell & Ness and Bleacher Report
As a longtime sports fan this collaboration between Travis Scott, Mitchell & Ness, and Bleacher Report was a no brainer.
The campaign featured limited edition designs of NBA team jerseys created by icons from all 29 NBA team cities. Each release honored a home team while expressing the signature styles and designs associated with the influential figures.
And to kick things off, La Flame reimagined the original Houston Rockets jersey from the ’70s.
Circa: 2019
Reese's Puffs
Reese's Puffs always showed hip-hop some love. This tradition continued when Travis Scott's action figure got to be on the front of boxes last year.
The action figure holds a Cactus Jack spoon against a desert background with lightning and cactuses springing up behind. The cover really did stay true to his branding.
Originally selling on his online store, they were sold in clear acrylic cases for $50 each. They sold out in half a minute. Later, they hit store shelves, where they were snatched up as soon as they were on.
Circa: 2019
Hot Wheels, Nerf, and Fortnite
Travis has always been a kid at heart. To celebrate his label's first album release Jack Boys it only made sense that he brought the Cactus Jack BMW M3 E30 to life as a Hot Wheels car.
Pushing the envelope even further would go on to hold a 10-minute long Astronomical performance on Fortnite. And even in a pandemic, Cactus Jack managed to set the bar even higher.
More than 10 million people pulled up.
To make things even spicier... in part to his astronomical event, Travis dropped one hell of a capsule that included t-shirts, hoodies, and action figures.
But most importantly an AR-goosebumps dart blaster made in collaboration with Nerf.
Circa: 2020
Travis Scott x LeBron James' UNINTERRUPTED
This very special Travis Scott brand collaboration with Lebron James' UNINTERRUPTED came from a very special place.
Made available for only 72 hours, all proceeds from the official class of 2020 graduation T-shirt were given to charities rebuilding the two superstars’ respective communities: the LeBron James Family Foundation and Feeding Texas.
Circa: 2020
Catus Jack x McDonald's
Talk about tasty streetwear...
His most recent collab has everyone talking. With images surfacing online of his action figure sitting on top of the Golden Arches, people were buzzing instantly. What would it be?
It was then announced that McDonald's would be selling the Travis Scott meal, which consists of a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a medium Sprite. No toy, sadly.
The collab doesn't end there. As a big fan of McDonald's, Travis has released a Cactus Jack McDonald's merch collection on his site. You can get Cactus Jack t-shirts, hats, and an NBA 1992 All-Star Game inspired jersey.
Aside from that, there's a pillow shaped like a chicken nugget. Beware, its $90 and not really chicken.
Circa: Present Day
And he wept, for there were not collabs left to conquer...
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