NASCAR and Justice Shift Into High Gear With a Tween-Focused Fashion Collaboration

At the start of 2026, NASCAR is expanding its cultural footprint beyond the track—this time through fashion. In partnership with Justice, the leading lifestyle brand for tween girls, the motorsports giant introduces NASCAR x Justice, a dynamic apparel collection that brings racing energy to everyday style.

Rooted in Justice’s vibrant, trend-forward design language and NASCAR’s iconic visual legacy, the collaboration reimagines motorsports through a playful, age-appropriate lens. The result is a collection that feels both sporty and expressive—designed to celebrate individuality while inviting a new generation into the world of racing culture.

The collection launches with over 33 styles, offering accessible entry points for fans and families alike, with prices starting at just $7. Standout pieces include a NASCAR x Justice Bomber Jacket accented with racing-inspired patches and bold color blocking, retro-flare denim, an oversized white graphic tee featuring classic NASCAR imagery, and a heather fleece hoodie and jogger set built for all-day comfort. Each piece is designed for easy mix-and-match dressing, seamlessly transitioning from school days to weekends.

Beyond the clothing, the collaboration signals a broader shift toward fandom-driven fashion—where sport, lifestyle, and identity intersect. “We’re focused on creating meaningful connections with the next generation of fans,” said Megan Malayter, Vice President of Licensing and Consumer Products at NASCAR, emphasizing the brand’s commitment to engaging girls and families in authentic, community-centered ways.

Adding a personal layer to the launch, seven-time NASCAR Cup Series champion Jimmie Johnson and his family help bring the collection to life. Johnson’s daughters serve as the faces of the campaign, reinforcing the collection’s family-forward spirit through social storytelling tied to one of NASCAR’s most iconic race weekends.

For Justice, the partnership reflects its ongoing mission to empower tweens through fashion that encourages confidence and creativity. “The NASCAR x Justice collection encourages tweens to embrace what they love,” said Elizabeth McCusker, Vice President of Marketing at Justice. “It also gives guardians accessible styles they can feel good about—connecting generations through shared excitement and self-expression.”

To celebrate the launch, Justice and NASCAR are rolling out a national sweepstakes offering fans the chance to win a trip to the 2026 Daytona 500, complete with travel, accommodations, and exclusive race-week experiences. The excitement continues on-site, with Justice hosting an immersive branded activation at the Daytona 500 from February 12–15, featuring interactive elements, styling moments, and photo opportunities designed for young fans and families.

As motorsports culture continues to evolve, NASCAR x Justice proves that the thrill of racing isn’t limited to the track—it can also be worn, styled, and celebrated by the next generation, one outfit at a time.