Shein Is The Most Googled Coupon In The United States As Fast-Fashion Persists

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New research has revealed the most sought-after coupons in each American state, with fast fashion clothing coupons being the most searched for in two-fifths of the United States, where Shein was the most searched for coupon in over a third of the country.

The research, conducted by financial comparison site Forbes Advisor, analyzed five years of Google Trends data to establish the most Googled coupons in each U.S. state and the states that searched for coupons the most.

The analysis revealed that clothing coupons had the highest number of states searching for them the most, with a total of 20 American states – 40% of the country – including California, Florida, Michigan, and Washington. Shein was the favorite brand when searching for clothing coupons, emerging as the top search in 18 states, over a third of the U.S.

Search interest for Shein coupons reached the highest all-time levels seen in December 2021 in California, Florida, Minnesota, Oregon, and South Dakota. South Dakota recorded the largest increase in the study, where searches for Shein coupons skyrocketed by 1,231% above average levels during this period. Searches in Kentucky surged by 479% above the average search levels between 3-9 April 2022, reaching the highest levels seen in the state.

The only two states that searched for coupons from other clothing brands more than Shein were Hawaii and Massachusetts, with top searches of FIGS healthcare apparel and Fashion Nova coupons, respectively.

The states which searched for coupons the most are, in order of number of searches, Tennessee, New Jersey, Maryland, Alabama and Texas. 

Commenting on the findings, Caroline Lupini, Credit Cards and Travel Analyst from Forbes Advisor said:

“With rising costs across the nation and households feeling the squeeze on their pockets, coupons are a useful way of saving money on everyday purchases without having to switch from favored brands. This study reveals that coupons for fashion companies are the most sought-after in the U.S., with fast fashion brand SHEIN taking the top spot in over one-third of the United States. It will be interesting to see how these trends develop over time as we keep an eye on the economic outlook and as companies aim for greater sustainability.”

Takeaways:

1. Fast fashion brand Shein dominated search results for clothing coupons in 18 states, and is the most Googled coupon in the U.S., topping search results in over a third of the country. Searches for Shein soared to all-time high levels for six states in December 2021

2. Clothing was the most searched-for category for coupons in the United States, topping search results in 20 states

3. Fashion Nova and FIGS healthcare apparel topped search results in one state each

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