The Art of Ascent: Louis Vuitton Embraces the Cinematic Force of Chase Infiniti
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By PAGE Editor
In the rarefied world of haute couture and heritage houses, the appointment of a new ambassador is never a mere transaction. It is a statement of alignment, a narrative whispered in the language of aesthetics and values. With the announcement today that American actress Chase Infiniti is the newest House Ambassador for Louis Vuitton, the storied French Maison has made a declaration that resonates with clarity and foresight. This is not simply about welcoming a rising star; it is about recognizing a kindred spirit whose artistic trajectory mirrors the House’s own ethos of evolution, audacity, and timeless appeal.
The partnership, Louis Vuitton notes, has been thoughtfully nurtured since 2024. Ms. Infiniti’s presence at the Fall-Winter 2025 and Spring-Summer 2026 Women’s runway shows, the latter staged within the hallowed halls of the Musée du Louvre, was more than a front-row appearance. It was a courtship, a visual dialogue between an artist coming into her own and a House that has, for over 170 years, mastered the art of perpetual reinvention. The relationship deepened on the red carpet, most notably with a breathtaking custom gown—inspired by an 1860 archive piece—worn at the premiere of Paul Thomas Anderson’s One Battle After Another. Here, the message was potent: Louis Vuitton’s history is not a relic, but a living foundation upon which modern icons are built.
And an icon in the making, Chase Infiniti undoubtedly is. Her ascent is not a meteor flash, but a steady, compelling climb marked by discerning choice and profound depth. From the legal intrigue of Presumed Innocent to the critical darling One Battle After Another, and onto the anticipated cultural juggernaut The Testaments, Infiniti selects roles that demand transformation. This carefully curated path has already earned her a Gotham Award nomination, a Golden Globe nod, and recognition from the Critics’ Choice Awards—accolades that speak to a talent respected by peers and pundits alike.
It is this very quality—the fusion of intense artistry with an unmistakable authenticity—that Nicolas Ghesquière, Artistic Director of Women's Collections, highlights. “Beyond her remarkable talent, she radiates an authenticity that is truly unforgettable,” he observes. This is the alchemy Louis Vuitton seeks: the ability to embody powerful femininity not as a static concept, but as a dynamic, evolving force. Infiniti’s “youthful dynamism and forward-looking vision” provide a vital counterpoint to the House’s deep heritage, ensuring its narrative moves fluidly into the future.
Louis Vuitton’s legacy, born from the “Art of Travel,” has always been about journeying into new territories. It has opened its doors to architects, artists, and visionaries, fearlessly expanding its universe while guarding its exquisite craftsmanship. In Chase Infiniti, the House finds a contemporary embodiment of this spirit. She is an artist traveling through complex characters, a presence that commands the cinematic landscape with both grace and formidable strength.
As Louis Vuitton and Chase Infiniti embark on this collaborative adventure, the promise lies in the synergy of parallel journeys. Hers, a rising arc of cinematic mastery; theirs, a continuous redefinition of luxury and expression. Together, they are poised to author a compelling new chapter, one where timeless elegance is animated by the radiant, unstoppable energy of a true modern talent.
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Louis Vuitton has named critically acclaimed actress Chase Infiniti as its new House Ambassador, aligning the brand's timeless legacy with her dynamic artistic ascent and authentic, forward-looking vision.