A Night in Paris: JOOPITER and Baz Luhrmann Celebrate the EPiC Elvis Auction
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By PAGE Editor
On the evening of October 4, 2025, the city of Paris served as the elegant backdrop for a significant cultural convergence. JOOPITER, the visionary digital platform founded by Pharrell Williams, hosted a celebratory event for the launch of its latest auction, ELVIS: The EPiC Vision of Baz Luhrmann. The event was presented in collaboration with the Academy Award-nominated writer, director, and producer Baz Luhrmann himself, marking a prestigious partnership between two of the most creative forces in contemporary art and entertainment.
The Hôtel Particulier was filled with a distinguished gathering of friends and luminaries, all there to celebrate the occasion. Pharrell Williams and Baz Luhrmann were joined by a notable list of guests including Anna Wintour, Colman Domingo, Jaden Smith, Joy Sunday, Joel Edgerton and Christine Centenera, Lukita Maxwell, Tamu McPherson, Olivia Wilde, Sarah and Philip Andelman, Joshua Hong, Christian Louboutin, Annie Moon, Bright, Tina Leung, Peter Dundas, Marchioness Emma Thynn, Han Chong, Tomohisa Yamashita, and Guy-Manuel de Homem-Christo. The atmosphere was energized with sounds provided by Pedro Winter, while the champagne flowed courtesy of the official event sponsor, Moët & Chandon.
Throughout the venue, guests were able to view select lots from the highly anticipated auction, which is open for global bidding on JOOPITER.com through October 15. Among the displayed items was a truly spectacular piece: the bespoke Mouawad One-of-a-Kind Elvis Belt from Luhrmann’s 2022 epic film, Elvis. This remarkable accessory features a black leather strap and a solid gold buckle lavishly set with 10.48 carats of black and white diamonds and 5.09 carats of pink sapphires, embodying the opulence and style of its subject.
The auction itself, ELVIS: The EPiC Vision of Baz Luhrmann, represents a rare opportunity for collectors and enthusiasts. It opens the director's personal archive to offer rare artifacts from his 2022 film, allowing both film aficionados and fans of "The King" the extraordinary chance to own one-of-a-kind pieces of entertainment history. Beyond physical objects, the sale also features once-in-a-lifetime experiences with Baz Luhrmann, granting the winners a unique glimpse into his creative world and a chance to share in his visionary process.
To further commemorate the auction, JOOPITER and Baz Luhrmann have collaborated on a limited-edition merchandise capsule, available for pre-order for a limited time at JOOPITER.com. The mini-collection includes an oversized hoodie and two T-shirts, each emblazoned with iconic photographs of Elvis Presley. Accompanying the apparel is a vintage-effect hat featuring the EPiC: Elvis Presley Live in Concert logo, offering fans a tangible piece of the celebration.
JOOPITER is a global digital-first commerce and content platform founded by Pharrell Williams. It is a space built for today’s collector by a team of collectors, curators, and creators, dedicated to honoring rare cultural artifacts, their provenance, and intrinsic relevance through auctions curated with knowledge and care. The platform approaches the auction experience with a focus on access and resources that serve both the budding new collector and seasoned connoisseurs alike. Digitally, JOOPITER is a destination for community and commerce, amplified by original editorial, archival imagery, and bespoke video content that delves deep into the world of auctioned objects and the stories that bind them together.
Baz Luhrmann is a pioneer of pop culture who works across film, opera, theatre, live events, fashion, and music. His singular cinematic language, which fuses classical artistry with bold, contemporary style, has captivated global audiences and made him the most commercially successful director in Australia. His journey began in theatre before he burst onto the film scene with the first of his Red Curtain Trilogy, Strictly Ballroom. This was followed by William Shakespeare’s Romeo + Juliet and the Academy Award-winning Moulin Rouge!, which revitalized the movie-musical genre.
His prolific career also includes the epic Australia, the iconic The Great Gatsby, the Netflix series The Get Down, and his 2022 critically and commercially successful film, Elvis. Luhrmann’s most recent project, EPiC, is his seventh film and his first foray into pure archival storytelling, built from never-before-seen materials. He lives between New York, Paris, and the Gold Coast with his wife and creative partner, Oscar-winning designer Catherine Martin, and their two children.
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