TELFAR Reimagines the Plastic Bag — Forever
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By PAGE Editor
In 2020, New York City banned single-use plastic bags—the same year TELFAR made its exit from the fashion industry. The city’s decision was rooted in the disposable nature of these bags, while TELFAR’s departure signaled something deeper: a rejection of temporariness in an industry built on cycles. But if there’s one thing that outlasts trends, it’s plastic—and now, TELFAR is reclaiming it. Introducing the TELFAR Plastic Bag, a reimagined staple that doesn’t just serve a purpose but delivers an attitude.
This is the bag for everything and everyone—whether you’re grabbing takeout, heading to a cookout, or sneaking away for a make-out session. Waterproof and as unapologetic as an 80-proof liquor, it speaks volumes without saying a word, greeting the world with a retail smile and a silent thank you for shopping. It’s the bag you layer inside another bag or the one you stuff full of other bags, carrying your life with the same effortless confidence no matter what’s inside.
Designed as TELFAR’s twist on the quintessential New York sidewalk accessory, the Plastic Bag is built for real life. Double-lined with ruched elastic handles, tonal seams, and a spacious interior, it’s as functional as it is iconic. Two deep side pockets fit water bottles, while a zip pocket, slit pocket, and hidden stash pocket ensure nothing gets lost in the shuffle.
This isn’t a single-use item—it’s a companion for singles, couples, and anyone who moves through the city with intention. (Just keep it away from the kids.) Available in 11 signature TELFAR prints and two sizes, the regular ($148) fits a 13” laptop and daily essentials, while the jumbo ($195) is carry-on compliant—because yes, this is a plastic bag that costs more than your last flight.
The TELFAR Plastic Bag drops August 15th exclusively on telfar.net, followed by an in-store release at 408 Broadway, NYC the following week. Like the material it’s named after, this bag is forever.
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