How Another Is Quietly Redefining Off-Channel Inventory Operations For The Fashion Industry
Founder Corina Marshall, Another
Founded in 2024 by Corina Marshall, Another was built on a principle rarely associated with modern technology platforms: restraint. Marshall, a former off-price executive with over 11 years of firsthand experience, spent her career inside some of the most complex ecommerce environments in fashion and beauty, including Estée Lauder renowned brands and Fortune 500 Companies. These were high-volume, high-stakes systems where inventory, margin, and speed were constantly in tension—and where the real work happened quietly, behind the scenes. It was there that Marshall designed and implemented technical operations that eased friction across inventory flows and streamlined buyer engagement.
Early in her life, Marshall's years of quiet training as an athlete taught her that championships, and enduring companies, are built through teamwork, discipline, and progress made out of sight. That stayed with her, becoming more than guidance, rather, the foundation of Another.
Rather than creating noise, the platform was designed to remove it. Another operates as a silent force behind off-channel inventory, resolving daily operational issues through precise, automated technology that minimizes friction, miscalculations, and unnecessary visibility. The result is an operating system that keeps complexity contained and operations calm.
Founder Corina Marshall, Another , Xuan Yu, Chief Technology Officer
That “progress made out of sight” philosophy is now scaling the AI-native platform modernizing off-channel and off-price operations for fashion, beauty, and retail brands. Another recently announced a $2.5M+ seed round led by Anthemis FIL and Westbound. Their portfolio as investors includes prominent names in the startup space for the past decade, backing foundational tools such as Figma, Notion, and The Browser Company.
Another specializes in the overlooked but critical operational backend of off-channel inventory. These operations often involve business conversations and transactions that take place outside official systems—through personal calls, email threads, or software never designed for secondary markets. Automating repetitive tasks, optimizing revenue opportunities, and delivering real-time visibility, Another is fostering businesses efficiency, profit, and assisting in retaining control while minimizing human mitigation.
Designed to scale alongside growing teams, Another supports operational agility without sacrificing accuracy or control, consolidating inventory, orders, and payouts into a single, cohesive workflow. The global off-price and secondary inventory market is projected to reach approximately $700 billion by 2032, intensifying demand for infrastructure that can manage scale, speed, and complexity without eroding margin or visibility.
“We pride ourselves on being thoughtful about each feature built into Another's technology,” Marshall mentions. “We have the best partners who are excited to continue growing with us - at the end of the day we show up with full dedication and it's easy for our users to see.”
According to company data, the platform reduces off-channel touchpoints by up to 84% and saves teams up to 93% of the time traditionally spent managing large data sets. Just as importantly, it enables real-time synchronization across the entire inventory funnel. From off-price sellable goods to donations, Another centralizes fragmented off-channel workflows into a single intelligent hub, silencing operational noise.
The operational burden associated with managing products, partners, approvals, and payouts has grown faster than most teams can scale with the digital era fortifying its presence. Another was built to address this imbalance at its core, instead of adding new layers of tools or manual oversight.
"Off-channel is finally having its moment, and we are honored to be at the forefront of technology support. Having experienced it first-hand, we understand just how fast-paced, unpredictable, and demanding it can be. Helping lift that weight for our users is what fuels everything we do,” Marshall added.
Flexibility through customizable access controls and adaptable workflows, Another allows teams to align inventory management with their specific business models. Many of the platform’s processes can be tailored across products, partners, and payout structures, ensuring automation enhances. Additionally, standardized templates reduce redundancy, and can adapt to evolving partner requirements, product categories, and revenue goals.
Beyond automation, the platform proactively suggests rules and workflows based on new inventory uploads, partner behavior, and deal configurations. These recommendations maintain consistency, reduce setup time, and minimize errors to focus on strategy rather than administration.
Real-time awareness, Instant alerts for inventory moves, sales, arrivals, payouts, as well as continuous tracking of inventory, partner activity, and revenue flows are insights preventing small issues from escalating into costly disruptions. Teams can build workflows for proposals, orders, and payouts that trigger automatically based on product type, partner requirements, or deal stage. Rules can auto-close deals, reconcile payouts, or update inventory, while approvals are routed seamlessly across multiple departments.
“I’ve been part of great teams before, but this one is different. The passion, discipline, and collaboration here are unmatched - and it’s another reason why I’m so excited about what we’re building together,” Marshall concludes.
Automation within Another is both powerful, intuitive, and manageable in its implementation. Ultimately, Another is designed around how inventory workflows should run. Quietly managing the behind-the-scenes steps from upload to collaboration, Another delivers clarity, efficiency, and control across off-channel inventory.
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