Nobis Is the New Ski Resort Essential: Performance Luxury, Refined for the Mountains and Beyond
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By PAGE Editor
Nobis has emerged as the definitive ski resort style essential at a moment when alpine culture demands more than technical survival. Modern winter escapes now call for outerwear that performs at high altitudes while projecting refinement in social, lodge, and après-ski settings. As the brand marks its 20th anniversary, Nobis introduces a renewed design direction that positions performance luxury at the center of contemporary resort dressing, seamlessly blending function, elegance, and endurance.
The Fall/Winter 26/27 collection, Homeward Bound, signals a clear evolution for the Canadian outerwear brand. Inspired by Canadian heritage and the spirit of exploration, the collection reflects Nobis’ ability to move fluidly between environments, from urban streets to mountainous terrain. With over 30 new silhouettes spanning outerwear, apparel, and accessories, the collection captures the rhythm of winter travel, where style must transition effortlessly from first chairlift to fireside evenings.
Central to this evolution is Nobis’ focus on Technical Apparel Systems, a modular approach that allows garments to work in harmony across varying climates and conditions. Jackets, mid-layers, and apparel are designed to layer seamlessly or stand alone, offering flexibility for unpredictable mountain weather. This system-driven design is particularly suited to ski resort life, where versatility, comfort, and visual cohesion are essential from day to night.
Material innovation anchors the collection, with natural technical fabrics that elevate both performance and appearance. Recycled Wool Cashmere offers warmth with a soft, luxurious hand, Ridge Line Corduroy introduces tactile richness and structure, and Park Line Twill refines the brand’s iconic Crosshatch fabric. These materials are engineered to withstand extreme cold while maintaining a polished, resort-ready aesthetic that feels intentional rather than utilitarian.
Seasonal statement pieces reinforce Nobis’ position at the intersection of function and style. The Myles Men’s Puffer reinterprets cold-weather protection through textured corduroy and premium down insulation, making it equally compelling on the slopes or in alpine villages. The Kelly Women’s Coat delivers timeless sophistication with a belted, elongated silhouette that transitions seamlessly from daytime wear to evening settings. The Adelaide Women’s Puffer combines refined texture with reliable insulation and weather protection, while the Elton Men’s Wool-Cashmere Jacket bridges tailored elegance and technical performance through lightweight insulation and considered detailing.
Nobis’ foundational parkas have also been reimagined to meet the demands of extreme winter conditions without sacrificing aesthetic restraint. Updated icons such as the Yates, Duke, Mirabel, and Adora parkas feature advanced windproof, waterproof, and breathable construction, reinforced by seam sealing and premium down insulation. Sculptural hoods, architectural lines, and tonal palettes rooted in maple, navy, black, and chalk white ensure these pieces feel timeless yet modern in global ski destinations.
As the brand reflects on two decades of innovation, Nobis remains committed to its outerwear DNA while responding to the evolving needs of today’s consumer. The FW26/27 collection balances clean, understated silhouettes with a subtle nod to the rugged environments that inspired them, reinforcing the brand’s philosophy of “exploration in motion.” Each piece is designed to move seamlessly between city and nature, performance and polish.
With Homeward Bound, Nobis defines a new standard for ski resort dressing—one where technical mastery, modular design, and refined aesthetics coexist effortlessly. For winter travelers who demand uncompromising protection without relinquishing style, Nobis stands as a modern essential, proving that true luxury in the mountains lies in garments that are as capable as they are considered.
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Nobis cements its status as a ski resort style essential with its FW26/27 Homeward Bound collection, blending modular technical performance, refined materials, and contemporary design into luxury outerwear built to transition effortlessly from extreme mountain conditions to elevated après-ski living.