From Shanghai to the South: STAPLE Accelerates Its Expansion Across China
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By PAGE Editor
STAPLE is entering a new chapter in its China journey, extending its footprint beyond Shanghai and into Southern China with a series of strategic retail expansions that underscore the brand’s long-term commitment to culture, community, and creativity. Following the opening of its first Asia flagship store in Shanghai, the globally recognized streetwear brand is now establishing a permanent presence in Shenzhen, launching a new location in Hong Kong, and unveiling a pop-up experience in Macau.
The Shanghai flagship marked a significant milestone for STAPLE, signaling its official entry into the Asian market and laying the groundwork for sustainable growth across the region. Building on that momentum, the brand’s southward expansion reflects a deliberate strategy to deepen engagement within China’s most influential cultural and commercial centers.
Central to this growth is the Greater Bay Area, one of Asia’s most dynamic regions for innovation, commerce, and creative expression. Each city within the expansion represents a distinct facet of STAPLE’s vision. In Shenzhen, a city defined by entrepreneurship and forward-thinking energy, the new permanent store connects the brand with a new generation of culturally driven consumers and reflects STAPLE’s belief in future-facing creativity and youth culture.
In Hong Kong, STAPLE reinforces its long-standing relationship with one of Asia’s most influential street culture capitals. With its global outlook and deeply rooted local identity, the city continues to serve as a vital intersection where international perspectives and homegrown creativity meet—making it a natural extension of the brand’s global narrative.
The Macau pop-up introduces STAPLE’s street-rooted storytelling to a diverse and international audience. Designed as a focused cultural touchpoint, the pop-up allows the brand to experiment and expand its reach while maintaining a strong emphasis on narrative, design, and community connection.
Beyond physical retail growth, this phase of expansion reflects STAPLE’s commitment to meaningful cultural engagement. With a focus on Canton culture, the brand taps into a regional heritage that has long shaped street style, music, and creative expression across Southern China. For founder Jeff Staple, whose family roots trace back to the Canton region, the expansion carries personal significance—bridging heritage with the global street culture that has defined the brand since its inception. Through localized activations and community-driven initiatives, STAPLE continues to foster authentic cultural dialogue that resonates locally while remaining globally relevant.
As STAPLE’s journey in China continues to unfold, the brand remains focused on sustainable growth across China, Asia, and beyond. Guided by creativity, culture, and community, STAPLE’s belief remains clear: street culture thrives where people, stories, and cities intersect.
STAPLE Store Locations
New York | Global Flagship Store
21 Mercer Street, New York, NY 10013Shanghai | Asia Flagship Store
538 Huaihai Middle Road, Shanghai, ChinaShenzhen
COCO Park, L1-016
268 Fuhua 3rd Road, Shenzhen, ChinaHong Kong
Shop 326, 3/F, Hysan Place, Hong Kong, ChinaMacau | Pop-up Store
Shop No. 2601, Shoppes at Venetian, Macau, China
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