OWN. and Alana Hadid Celebrate Creator-Led Culture at Copenhagen Fashion Week
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By PAGE Editor
During Copenhagen Fashion Week, model, activist, and creative director Alana Hadid stepped onto the runway for Opera Sport, reaffirming her ongoing relationship with a fashion week she describes as deeply personal, political, and rooted in community. Beyond the shows, Hadid joined OWN. co-founder Katia Zaitsev for an intimate, invitation-only reception honoring the creators who bring fashion to life—not only through design, but through storytelling, cultural dialogue, and critical journalism.
Alana Hadid on the runway for Opera Sport, Photo credit: Copenhagen Fashion Week
Hosted in partnership with Danish beauty and skincare brand Tromborg, the private reception took place in Tromborg’s showroom on Amaliegade, gathering a cross-section of creatives, founders, models, and cultural leaders including Nadine Matar, Lina Hadid, Melissa Baker, Tiarra Monet, Georgie Gorg, Holger Tromborg, and Simone Tromborg. The evening reflected OWN.’s core philosophy: that creativity thrives when ownership, visibility, and community are placed directly in the hands of creators.
OWN. positions itself as a creator-first social media platform where creators become the new media. Built for tastemakers and cultural leaders, the app replaces algorithm-driven discovery with community-powered distribution, allowing both creators and users to monetize their participation from the moment they join. As a performance-based content platform, OWN. rewards originality, engagement, and cultural impact in real time—transforming attention into tangible value and redefining what digital ownership looks like in today’s creative economy.
OWN. co-founder Katia Zaitsev, and Alana Hadid.
For Hadid, Copenhagen Fashion Week has long represented more than a professional engagement. “My experiences for Copenhagen Fashion Week have been in the last six seasons, but it feels like I’ve been coming here for 20 years,” she shared. “It’s been community, it’s been great people, it’s been phenomenal fashion, and it’s been a pure love for Copenhagen and all the people that are part of Copenhagen Fashion Week.”
That sense of openness has allowed Hadid to show up fully—without self-censorship. “Copenhagen Fashion Week has made me feel so safe in talking about everything I want to talk about,” she said. “Speaking about Palestine, wearing my keffiyeh, coming out, being Palestinian. It’s one of those places where you don’t feel like you have to shy away from having the real conversations. It’s not just about fashion here.”
Looking forward, Hadid hopes the future of Copenhagen Fashion Week continues to widen its circle. “In the next 20 years, I want to see more people,” she said. “More people coming and appreciating Scandinavian fashion, more people experiencing the love that is Copenhagen Fashion Week—the community and the family.”
As the fashion week quietly marked its 20th anniversary, its broader legacy came into focus. Long hailed as the world’s most forward-thinking fashion week, Copenhagen set a global sustainability benchmark in 2020 with the introduction of mandatory requirements for participating brands. Yet moments like the OWN. reception underscore that its true impact lies just as much in its human values—where creativity, activism, and community are not side notes, but the foundation itself.
Photo credit: Steven Eloiseau
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