A New Alliance: Dion Lee's HÆLO Debuts in Landmark Partnership with REVOLVE and FWRD
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By PAGE Editor
The fashion landscape is witnessing the birth of a powerful new alliance today as designer Dion Lee unveils his highly anticipated new brand, HÆLO, through a landmark collaboration with next-generation retailers REVOLVE and FWRD. This partnership marks a full-circle moment, connecting a visionary designer's new direct-to-consumer dream with the curated platforms that define modern luxury shopping.
The story of this collaboration begins with the collection itself. HÆLO represents a compelling new chapter for Lee, exploring a softer, more sensual dimension of his signature technical aesthetic. This narrative of contrast—between angelic lace and gothic leather, between delicate corsetry and sharp, sculptural tailoring—found its perfect partners in REVOLVE and FWRD. Together, they are telling this story to a global audience, bridging the gap between emerging designer mystique and established retail excellence.
Central to this collaborative story is a shared vision for a modern business model. Lee’s ambition to create a brand "independent of traditional wholesale and runway seasonality" through a direct-to-consumer approach is powerfully amplified by this selective retail partnership. By aligning with REVOLVE and FWRD, HÆLO gains immediate access to their deeply engaged, fashion-forward communities, ensuring the collection’s refined craftsmanship, achieved through European textiles and manufacturing, meets its ideal audience from day one.
The collaborative spirit is echoed in the brand's identity. “The opportunity to create a new brand has been refreshing and inspiring,” said Dion Lee, Creative Director of HÆLO. “I’m enjoying developing a business model that is both aspirational and accessible... With HÆLO, I’m excited to build a distinct brand identity - exploring new modes of communication and channeling inspirations drawn from music and film.” This synergy is clear; while Lee defines HÆLO’s bold visual language, REVOLVE and FWRD provide the dynamic stage for its debut.
Ultimately, this collaboration carves out a distinctive new space in the market, one that perfectly balances the aspiration of designer fashion with the accessibility of contemporary design. The story launches today, not just on HAELO.WORLD, but as a featured narrative on REVOLVE and FWRD, uniting a designer's new vision with the retailers who know how to bring it to life. This is more than a launch; it's the beginning of a shared story about the future of fashion.
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