Columbia Sportswear Unveils USA Olympic Curling Team Uniforms and Launches Fan Collection for 2026 Winter Games
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By PAGE Editor
As the 2026 Winter Olympic Games approach, Columbia Sportswear returns as the official uniform sponsor of the USA Olympic Curling Team, blending technical performance with national pride. Today, the brand unveiled the team’s new competition jerseys, village wear, and the broader USA 2026 Collection, which for the first time allows fans to celebrate the team with replica apparel. Athletes and coaches across the Men’s, Women’s, Mixed Doubles, and Wheelchair National Teams will compete in uniforms designed to honor America’s heritage and landscapes.
The dark competition jersey features eight cascading stars in red, white, and blue, symbolizing curling stones, while at least 250 stars adorn each jersey in tribute to the 250th anniversary of U.S. independence. Beyond competition gear, Columbia outfits athletes with USA-branded village wear, including parkas insulated with the brand’s award-winning Omni-Heat™ Infinity technology. These parkas feature a patriotic gold star pattern, merging warmth, comfort, and national symbolism.
“Outfitting the United States Curling Team for the Olympic stage is an incredible honor,” said Joe Boyle, President of Columbia Sportswear. “The uniforms are a testament to our commitment to these ambassadors – and we’re proud to support these athletes as they compete at the highest level.” “Preparing for the Winter Games demands more than just talent; it requires gear that performs under pressure,” added Dean Gemmell, CEO of USA Curling. “Columbia’s technical expertise and athlete-first approach make them trusted partners as we head to Italy with confidence.”
The USA 2026 fan collection launches alongside the team uniforms, offering supporters the chance to wear the same styles. Available now at Columbia.com and select Dick’s Sporting Goods stores, the collection includes the Down Puffer, Fleece, Short Sleeve Tee, Beanie, and Ball Cap. Replica versions of the official team jerseys will be available for fans beginning in January 2026. The USA 2026 Down Puffer is a 700-fill power goose-down jacket designed for world-class performance and everyday adventures. It features vibrant USA and American flag logos, an eight-star motif representing curling stones, and a custom Omni-Heat™ Infinity lining with thermal-reflective star patterns.
Functional details include RDS-certified down, zippered pockets, cuff bindings, and adjustable hems. The USA 2026 Fleece is crafted from plush microfleece with custom USA 2026 star and mountain graphics, silicone logo accents, branded zipper pulls, and zippered hand pockets, designed to keep fans warm from the rink to outdoor excursions. The USA 2026 Short Sleeve Tee is made from 100% premium cotton and includes multiple graphic options, including a curling-themed flag design, while the USA 2026 Beanie combines a soft knit exterior with a plush fleece lining to provide warmth in cold conditions.
Through this partnership, Columbia Sportswear not only outfits elite athletes with technical, performance-driven apparel but also invites fans to share in the Olympic spirit with high-quality, patriotic gear. The new uniforms and fan collection exemplify a perfect union of innovation, heritage, and style as Team USA prepares to take the ice in Italy. Founded in 1938 and based in Portland, Oregon, Columbia Sportswear Company creates innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts.
The brand channels its passion for the outdoors into technologies and performance products that keep people warm, dry, cool, and protected year-round. Founded in 1958 and headquartered in Eden Prairie, Minnesota, USA Curling is the national governing body for Olympic curling and Paralympic wheelchair curling in the United States. Its mission is to grow, strengthen, and advocate for curling through accessible programming from grassroots to podium levels.
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