Jil Sander’s Spring/Summer 2026 Campaign: Purism Meets Poetry Under Simone Bellotti
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By PAGE Editor
In fashion, the act of subtraction is rarely simple. It’s a risk to remove, to pare down, to expose. For Simone Bellotti, the creative director behind Jil Sander since March 2025, the question of whether it’s possible to take away while leaving a distinct personal signature became the guiding principle of his debut collection—and now, its first campaign, captured by Stef Mitchell.
Bellotti’s vision of purism is anything but austere. It is a delicate tension between opposites: strictness and levity, control and freedom, grace and severity. The images of the Spring/Summer 2026 campaign are conceived in the liminal white space of a Milanese studio, where calm and friction coexist. Here, clothing is not just worn—it communicates. “A curiosity for the body is what I am after,” Bellotti explains. “Posture and gesture as ways of communicating, clothes that invite to get close, that hide and reveal. Rationality and feelings.”
This duality defines the campaign’s visual language. Crops are deliberate, either intimate close-ups or distant, considered frames, always drawing attention to gestures that speak volumes. A hand brushing a sleeve, a stance that tilts between defiance and embrace—each moment is distilled, a balance of emotional and physical expression. Eroticism manifests not in excess but in restraint. It is the charged space between concealment and revelation, the poetry in the pause, the rhythm in simplicity. Bellotti transforms clothes into instruments of expression, gestures into meaning, and minimalism into narrative. Hardness coexists with softness; body with object; distance with closeness. The resulting images are electrified serenity—intimate yet assertive, restrained yet alive.
For Jil Sander, the campaign is more than marketing. It is an exploration of the human experience through fashion, where image-making becomes a study of opposites—between protection and exposure, strength and vulnerability. Bellotti’s lens captures not only garments but the silent power of gesture, the quiet force of desire, and the poetry of restraint, creating a visual language that feels alive, intensely human, and unmistakably personal.
The campaign’s creative team reflects Jil Sander’s commitment to precision and artistry. Stef Mitchell serves as photographer and director, while Christopher Simmonds oversees art direction and Matthieu da Rocha shapes brand image. Styling is led by Charlotte Collet, production by MAI Productions, original music by NIO Music, and music supervision by Ruggero Pietromarchi. Eoin McLoughlin handles cinematography, with Ben Grimes directing casting, Cyndia Harvey on hair, and Daniel Sallstrom on make-up. The campaign features models George Anderson, Nyla Singleton, Frederic Bittner, and Siegfried Blanche.
Founded in 1968 by Mrs. Jil Sander, the Milan-based label epitomizes modernity and sophistication. Known for its meticulous cuts, material innovation, and understated elegance, Jil Sander combines rigorous design with a purity that resonates globally. Under Bellotti’s creative direction, the brand continues to present collections for women and men, including ready-to-wear, shoes, handbags, and accessories. Acquired by the OTB Fashion Group in 2021, Jil Sander maintains a network of approximately 80 boutiques worldwide and is available online at JilSander.com as well as through select multi-brand retailers.
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Jil Sander’s Spring/Summer 2026 campaign, Simone Bellotti’s debut as creative director, captures the tension between restraint and expression through intimate, poetic imagery that transforms minimalism into emotional narrative.