MAC and Depop Merge Beauty and Resale With Jordyn Woods and Leah Kateb
M·A·C x Depop collaboration
By PAGE Editor
M·A·C Cosmetics has long understood that beauty does not exist in isolation—it lives within fashion, identity, and the cultural signals people use to express who they are. With its latest collaboration alongside Depop, the community-powered resale marketplace shaping the future of circular fashion, the brand is extending that philosophy beyond the makeup bag and into the wardrobe.
Launching publicly with a waitlist now open, the M·A·C x Depop collaboration centers on two creator-led shop drops curated by Jordyn Woods and Leah Kateb, each inspired by one of M·A·C’s cult-favorite lipstick franchises: MACximal Matte and Powder Kiss. The shops officially go live on February 6 at 12 p.m. ET, merging beauty storytelling with resale in a way that feels distinctly native to Gen Z and millennial consumers.
Rather than a traditional product collaboration, the partnership positions lipstick as a point of view. Woods’ edit channels the bold, saturated confidence of MACximal Matte—featuring statement pieces, elevated textures, and graphic silhouettes from contemporary brands such as Meshki, Area, and CouCou, alongside accessories from Diesel and Steve Madden. In contrast, Kateb’s Powder Kiss-inspired selection leans into softness and restraint, spotlighting romantic layers and refined tailoring from designers including Roberto Cavalli, Acne Studios, and Alexander McQueen, paired with footwear from Femme and Paris Texas.
Each creator curated 25 pieces from their personal wardrobes, reinforcing the idea that resale can be both intimate and aspirational. Every purchase comes with a gifted lipstick aligned to the edit—MACximal Matte for Woods’ shop and Powder Kiss for Kateb’s—creating a tangible link between fashion choices and beauty expression.
Beyond the shop drops, the collaboration is designed as a broader community moment. Depop users are invited to engage with the platform’s new in-app collaging feature, Outfits, using 12 exclusive backgrounds inspired by Powder Kiss and MACximal Matte shades. Participants who share their creations on social media for a chance to win an exclusive M·A·C x Depop bundle, including a curated lipstick set and $500 in Depop credit, further reinforcing the interactive nature of the launch.
The partnership culminates offline with an IRL activation in New York City on February 6. Taking over an iconic Union Square hot dog stand, M·A·C and Depop will offer the brand’s playful spin on a New York staple, alongside exclusive merchandise, lipsticks, and giveaways available only at the pop-up. Woods and Kateb are set to appear, grounding the experience in the same creator-first energy driving the digital release.
The collaboration arrives amid a broader shift outlined in recent fashion and beauty trend reports, where creator-led commerce, circularity, and experiential retail are converging into a single cultural lane. Consumers—particularly Gen Z—are no longer separating beauty from fashion or digital from physical, instead gravitating toward brands that offer layered expressions of identity across platforms.
By anchoring product storytelling in resale, personal wardrobes, and interactive tools, MAC and Depop tap into a growing demand for authenticity over aspiration, where ownership is less about newness and more about narrative. The inclusion of IRL activations alongside in-app experiences further reflects a trend toward hybrid engagement models, signaling that the future of brand relevance lies in community-driven moments that feel collectible, participatory, and culturally fluent.
For both brands, the collaboration reflects a strategic alignment rooted in culture rather than category. Depop continues to position resale as a creative ecosystem rather than a transactional one, while M·A·C reinforces its legacy as a beauty brand fluent in fashion, artistry, and community. In a market increasingly driven by authenticity and participation, M·A·C x Depop demonstrates how beauty can move fluidly across platforms, wardrobes, and lived experiences—without losing its edge.
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