As K-beauty’s global influence expands into fragrance, NYC-based luxury label ELOREA is emerging as a leader of the K-fragrance movement, reinterpreting Korea’s ritualistic scent heritage through genderless, vegan, layerable perfumes crafted with heritage ingredients like ginseng and Jeju citrus, and presented through a slow, multi-sensory experience across its SoHo and Koreatown flagships.

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