COMO Footwear and Adidas, under Rhuigi Villaseñor’s creative direction, debut the Como Black Label sneaker as a refined, Lake Como–inspired expression of Italian craft and lifestyle ambition, marking a new chapter in Como 1907’s evolution from football club to global luxury brand.
Read MoreThe conversation started with Rhuigi Villaseñor when Alex Meruelo Jr., Chief Brand Officer of the Coyotes, expressed his interest in sports and the streetwear brand Rhude, founded by Villaseñor.
Read MoreRHUDE has unveiled their first ever editorial campaign headlined by the iconic artist Future.
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