Balmain and Space Runners Unveil Multi-World Augmented Reality Show During Metaverse Fashion Week

Space Runners, the innovative fashion commerce platform reimagining the fashion world through the digital landscape, teamed up with the iconic French fashion house, Balmain, to release a revolutionary multi-word experience that harnesses the power of the metaverse. The highly anticipated presentation of the unique digital-physical collaboration debuted in Milan during Metaverse Fashion Week with an augmented reality fashion show that took place in Piazza Duomo on March 31st.

The immersive experience could be enjoyed with a smartphone from the Terrazza Duomo 21, which overlooked the iconic square. The storied legacy of the world-famous Unicorn design and the unprecedented technology of the metaverse collided for a once-in-a-lifetime fashion event that celebrates all the ways in which fashion is changing, merging the realms of uber-futuristic fashion with the interoperability of digital-physical crossovers.

This groundbreaking partnership brings together Space Runner’s immersive digital fashion platform experience and Balmain’s timeless and iconic designs to create a truly dynamic experience that transcends all traditional fashion shows. The unique augmented reality NFT presentation showcased the coveted collaboration between Balmain and Space Runners, which featured a collection of timeless, metaverse-ready digital wearable Unicorns inspired by a mix of myths, energizing waves of youth culture, and the powerful forces of the metaverse.

Bridging the gap between fashion and digital realms, Space Runner is experimenting with new ways to involve first-time users in Web3 through a “reverse mint” process.

Fashion and crypto fans were able to purchase the Unicorn sneakers paired with their digital collectibles from the Balmain website, which were available in a variety of modern and classic designs, styles, and colorways. The digital collectible offers a variety of other exciting benefits, such as early access to future Balmain drops, digital wearables for games and metaverses, exclusive physical accessories, and much more to come.

The unique digital-physical fashion collaboration elevates the Unicorn to a truly unique position, one more exclusive and rare than any other, the perfect item for the fashion and crypto enthusiast or collector alike.

With only 130 pairs available worldwide, The Balmain x Space Runners Unicorn Collection is already sold out on Balmain’s official website. The price of each Unicorn Bundle ranged between $1595 and $2095 and could be paid in ETH or a Credit/Debit card.

Space Runners is a fashion commerce platform that reimagines what you wear, where you wear it, and how you buy it. Co-Founders Won Soh and Deniz Özgür created Space Runners as a destination for luxury and lifestyle fashion in the digital space. A high-fidelity fashion experience empowering the next generation of culture creators. Building the most immersive digital fashion experience which rewards meaningful connections, relentless creativity, and self-discovery.

Space Runners’ first collection, featuring NBA champions Nick Young and Kyle Kuzma, sold out in nine minutes. Space Runners was one of the official partners of the third Balmain Festival in Paris. Space Runners is backed by VC + Web3 Technology leaders including Pantera, Polychain, Accel, Jump Capital and investors including Animoca Brands Chairman Yat Siu, Twitch co-founder Justin Kan, and Hypbeast’s Kevin Ma.

Join Space Runners and Balmain as they transform the future of digital fashion with phygital wearable Unicorns, powered by the metaverse, and access for upcoming membership perks. To learn more about this exciting upcoming collaboration, follow Space Runners on Instagram and visit the website.

More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his eponymous house was offering a distinctly fresh, bold, and feminine conception of haute couture, one which broke with many of the well-established conventions of the era. His audaciousness paid off. Pierre Balmain became one of the handful of young French talents who ushered in the mid-century’s golden age of couture and helped to re-establish Paris as the world’s fashion capital.

Since 2011, Balmain Creative Director Olivier Rousteing has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The result is a unique and instantly recognizable Balmain silhouette, style and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage.