The Digital Exhibition "Not In Paris" Is Going To Paris For The First Time

Longchamp tote bag, Highsnobiety collaboration for 'Not In Paris.'HIGHSNOBIETY — Longchamp tote bag, Highsnobiety collaboration for 'Not In Paris.'
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By Cassell Ferere originally published on Forbes.com

Since June of 2020 - after the pandemic became a thing - Highsnobiety has hosted its “Not In Paris” content exhibition series to remedy the “fear of missing out” that fashion week enthusiasts were experiencing from around the world. In its third iteration, Highsnobiety revisits the “Not in Paris” content series for Men’s Paris Fashion Week launching on June 16.

“Not In Paris” is a curated multimedia series showcasing art, fashion, music, and design from other disciplines in addition to clothing. More brands than ever will be showcasing in this season's events. Brand collaborations on new products with some of the most recognizable labels in fashion and lifestyle will be a new addition to the lay of the land that is “Not In Paris.”

A Bathing Ape sneakers, Highsnobiety collaboration for 'Not In Paris.'HIGHSNOBIETY — A Bathing Ape sneakers, Highsnobiety collaboration for 'Not In Paris.'
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“When we first did Not In Paris last year, we wanted to distill the experience of Fashion Week into a multimedia opera of online content,” said Thom Bettridge, Editor-in-Chief. Highsnobiety has also orchestrated a pop-up shop in the city of Paris where exclusive product collaborations will be available for purchase.

Thom Browne skirt, Highsnobiety collaboration for 'Not In Paris.'HIGHSNOBIETY — Thom Browne skirt, Highsnobiety collaboration for 'Not In Paris.'
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The souvenir shop will serve the street culture community in Paris from June 19-26 at 198 rue de Rivoli with select programming and attendance from the collaborating designers. Brands and labels include Thom Browne, A Bathing Ape, A.P.C., Rick Owens, Perrotin, Baccarat, B.stroy, Casetify, Gucci, Heliot Emil, Kenneth Ize, Longchamp, Maison Kitsuné, Marni x Jazz Cartier, MSCHF, Patta, Paris Saint-Germain, and Café de Flore of Paris, offering a variety of products.