Ksubi And CEO Craig King Celebrate 23 Years With A Collection For The Next Generation
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By Cassell Ferere originally published on Forbes.com
“Carefully not caring” is how Craig King, the Chief Executive Office of denim brand Ksubi, describes its aesthetic. King says that “my oldest jeans are my favorites, the ones that have aged with me – they are like old friends,” of his wardrobe and his sentiment on fashion and having sustainable style. Denim is historically a life-long journey, having longevity that defines a certain sense of sustainability.
Australian denim brand Ksubi embraces and engages with creative outsiders for inspiration within its community. “Art on tees and jeans is our signature look, and this naturally leans into the streetwear aesthetic,” declares King. The denim brand supports the novel elements intrinsic to fashion aesthetics everywhere through collaboration, adapting to change, and developments in the industry.
Recently launching a limited edition 23 Collection, Ksubi and CEO King worked with 23 up-and-coming creatives to capture audiences. Talent like NBA rookie and New Orleans Pelican Dyson Daniels, Urban Wyatt, photographer for artists like Jack Harlow, NFT artist Serwah Attafuah and rappers Skaiwater, Jess B, Clip, and ZelooperZ were tapped for their unique perspectives and fan base, extending the denim line to new consumers in the next generation of Ksubi’s brand lineage…
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