Larry June Turns Oakland Into The Cultural Epicenter Of Football’s Super Bowl Weekend
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By PAGE Editor
On the eve of football’s NFL Super Bowl weekend, Oakland did what it has always done best: set the tone. Family Style Food Festival Oakland returned as a one-day convergence of culture, cuisine, and community, drawing fans around the block and proving—once again—that the Bay doesn’t follow the moment, it creates it.
At the center of it all was Larry June, whose presence felt less like a headline booking and more like a homecoming. The West Coast stalwart hosted “Larry’s Table,” an exclusive, reservation-only dining experience that fused food, fashion, and fan appreciation into a singular cultural statement. Presented by Cash App and Square, the dinner embodied a new blueprint for how brands, artists, and audiences intersect in real life.
Larry’s Table: Where Culture Met Intimacy
Co-hosted alongside chefs Ray Lee and Tommy Cleary, Larry’s Table unfolded as a carefully choreographed tasting experience. Yakitori-forward dishes, elevated seafood bites, and Japanese-inspired plates came together in a menu that felt both intentional and unpretentious—mirroring Larry June’s own ethos.
As a gesture of gratitude, every guest left with limited-edition Larry’s Table commemorative letterman jackets and totes, courtesy of Cash App and Square. The takeaway wasn’t just merch—it was memory-making. In an era where “experience” is often reduced to optics, Larry’s Table delivered substance.
Family Style’s Bigger Play: Culture + Infrastructure
Oakland also marked the official kickoff of a year-long Family Style partnership with Cash App and Square, signaling a deeper investment in the ecosystem that fuels these moments. The collaboration provided free GA admission for all attendees and outfitted every vendor—from established names to neighborhood staples—with Square POS systems. It was a quiet but powerful alignment of culture and commerce, ensuring access on both sides of the counter.
Häagen-Dazs, Lexus, And The Art Of Brand Presence
As official ice cream partner for all five 2026 Family Style events, Häagen-Dazs debuted its new Cherry Dark Chocolate Bar in Oakland as part of its “Take Your Sweet Time” campaign. Complimentary tastings and exclusive Häagen-Dazs x Champion merch turned a product launch into a crowd magnet—proof that legacy brands still know how to meet culture where it lives.
Meanwhile, Lexus brought its “Standard of Amazing” to life as exclusive VIP automotive partner. On display was the **ultra-rare Lexus LFA—one of only 500 made worldwide—**alongside the rugged LX 700h Overtrail. Inside the Lexus Lounge, VIP guests were treated to dishes from Jon & Vinny’s and custom Butterypat-designed culinary merch, elevating hospitality into a collector’s experience.
Discover Puerto Rico And Complex Go Live
Rounding out the weekend’s cultural programming, Discover Puerto Rico, in partnership with Complex, hosted a live-streamed experience positioning the island as the cultural heartbeat of football’s biggest weekend. Streaming on Complex’s YouTube, the broadcast featured musical group Plena Libre, with appearances from Kansas City Chiefs running back Isaiah Pacheco and sports analyst Felipe Martinez, delivering Spanish and Spanglish commentary that reflected the evolving language of fandom.
More Than A Festival
Founded in 2019 by Ben Shenassafar and Bobby Kim of The Hundreds, alongside Miles Canares, Family Style has become a case study in how food festivals can function as cultural platforms. By merging food, fashion, and limited-edition collaborations, Family Style doesn’t just feed people—it convenes them.
In Oakland, that mission came fully into focus. Larry June didn’t just host a dinner; he curated a moment. Brands didn’t just show up; they integrated. And the city didn’t just warm up for football’s biggest weekend—it reminded everyone where culture really begins.
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Larry June transformed Oakland into the cultural epicenter of football’s biggest weekend, as Family Style Food Festival fused food, fashion, and community through the exclusive Larry’s Table experience and high-impact brand collaborations spanning Cash App, Square, Häagen-Dazs, Lexus, Discover Puerto Rico, and Complex.