Moose Knuckles Unveils "Pulse of the City" FW25 Campaign Under New CEO
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By PAGE Editor
Moose Knuckles has launched its Fall/Winter 2025 global campaign, titled "Pulse of the City," marking the first major initiative under newly appointed CEO Ellen Kinney. This campaign signifies a new era for the brand, focusing on its core collections designed for today's cultural leaders who navigate the world's style capitals with purpose. Capturing the rhythm of modern life across seven global hubs—New York, Montreal, Paris, London, Shanghai, Milan, and Tokyo—the campaign emphasizes the intersection of business, fashion, and art.
The campaign features model and cultural pace-setter Amelia Gray, who embodies the brand’s fearless energy, and was shot by acclaimed photographer Richie Talboy. The visuals channel the unique energy of each city, transforming its pulse into powerful storytelling. To bring this energy directly to consumers, Moose Knuckles will host immersive pop-ups and activations in key cities, creating opportunities to connect with local audiences and celebrate the brand’s Canadian spirit internationally.
The FW25 collection is grounded in four iconic styles: the Ballistic Bomber, 3Q, Stirling Parka, and Debbie Bomber. These staples offer comfort, ease of movement, and enhanced internal components, featuring refined workmanship and innovative down technology. The collection emphasizes excellence in warmth and performance, with high fill power for loftiness, breathable removable shearling trim, and a long, curved profile that frames the face.
CEO Ellen Kinney stated, “While staying true to our Canadian roots in outerwear, FW25 celebrates the unique perspectives of our global community and cultural leaders, offering a fresh mix of product for the evolving needs of their lifestyles.” She emphasized that this launch is just the beginning of the brand’s focus on innovation and global growth. The FW25 collection is now available at select premium global retailers, Moose Knuckles outposts, and online, with prices ranging from USD $850 to $2,000.
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