Sprayground: How David BenDavid Gets The Bag Making Bags And Couture
David BenDavid for sprayground. COURTESY OF SPRAYGROUND
By Cassell Ferere originally published on Forbes.com
In the ever-evolving landscape of fashion, visionaries like David BenDavid are transcending conventional design norms and where fashion has limits. BenDavid is profound in his birth and evolution of Sprayground, a brand distinct for its approach to streetwear, and recently infusing couture into the dialogue. Sprayground engages its audience with an array of illustrious travel accessories such as bookbags for students, duffle bags for the gym, luggage in all the essential sizes for travelers, trunks for the home, and even branching into lifestyle accessories like gamer chairs.
David BenDavid for sprayground.
COURTESY OF SPRAYGROUND
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From humble beginnings in The Bronx, New York, to the global powerhouse that is Sprayground today, BenDavid's journey exemplifies the fusion of innovation and self-expression in the world of fashion. “I was born in The Bronx, New York, and raised by my mother and sisters,” he explains. “They were my first fashion teachers, introducing me to the world of fashion and instilling in me the importance of self-expression and creativity.”
“During my upbringing, I would spend a significant amount of my free time nurturing my creativity. I have always had a strong inclination towards art, as it is an integral part of my identity.” David BenDavid's early exposure to fashion through his mother and sisters laid the foundation for his creative journey. Sprayground emerged from BenDavid's keen observation in the realm of backpacks and items for travel.
David BenDavid on the cover of Reverie: PAGE issue #4 [c. 2024]. Mockup courtesy of graficzny.com.pl
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“I started Sprayground because I noticed a lack of creativity in backpacks. I felt the need to think outside the box and create something that people would be excited to wear. While I was traveling, I had this boring backpack that broke one day. As I searched for a new bag, I realized that all the bags looked the same.“
Fueled by a desire to create something distinct and exciting, he embarked on a journey to redefine backpack design. “It all began with my first design, ‘Hello My Name Is,’ which became a classic hit. Then, the ‘Money Stacks’ design hit shelves, and the next day, many celebrities were photographed wearing it. This confirmed that the bag has the potential to be an iconic fashion statement piece.”
David BenDavid for Sprayground with couture.
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The breakthrough of iconic designs like "Hello My Name Is" and "Money Stacks," propelled Sprayground into the spotlight as an iconic fashion statement. Since its inception in 2010, Sprayground has become a global phenomenon, transcending borders and captivating fashion enthusiasts worldwide. With a presence in 30 countries, over 20 distributors, and numerous international pop-up locations, the brand is on a rapid expansion trajectory, firmly establishing itself within streetwear and travel fashion.
Sprayground's ascent to the forefront of fashion was underscored by its historic runway show at New York Fashion Week (NYFW). The event showcased 50 meticulously crafted couture outfits utilizing re-imagined bags from the Spring collection, embodying Sprayground's distinctive aesthetic and commitment to pushing the boundaries of fashion.
David BenDavid for Sprayground.
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BenDavid recalls it, “NYFW is always a dream come true in every aspect. It is an incredible feeling to introduce Sprayground to a broader audience and generate excitement about our collections. It was like a whirlwind of emotions that went by so quickly; one blink and you could miss it. It was primarily a rush of excitement and a surreal feeling knowing that my designs were being showcased at such an iconic venue during the most significant week in fashion.
Sprayground marked its 13th anniversary with the launch of its most expansive collection to date. Comprising over 100 never-seen-before bag designs, this milestone collection promises to captivate fashion enthusiasts and turn heads with its unparalleled creativity and innovation. “I am a risk-taker, and I wanted to try something new by breaking into the bag market.,” BenDavid states.
Sprayground couture look from SS24 show.
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“At the time, [the market] was heavily dominated by mass-produced bags and luxury brands with monogram patterns. I am always on the go and pack my whole life into my backpack, so it made sense to venture into travel fashion first. We have expanded to include apparel, cold weather gear, surfboards, gaming chairs, swimwear, and more. Any opportunity where I can turn the mundane into insane. We also have other fun surprises in the works that I'm excited to share very soon!”
Sprayground couture look from SS24 "The Collection Of Dreams" show.
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Titled "THE COLLECTION OF DREAMS SPRING 2024," this monumental collection symbolizes Sprayground's worldwide resonance and its dedication to haute couture craftsmanship. Each piece is a testament to the brand's commitment to limitless innovation, personal expression, and daring ingenuity.
Sprayground couture look from SS24 show.
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Sprayground's connection with its audience lies in its recognition of individuality. By offering limited edition items, the brand enables customers to authentically express themselves through unique designs. “Thirteen years ago, I would have never imagined that Sprayground would become a global brand with such a huge fanbase,” says BenDavid.
Sprayground couture look from SS24 show.
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”I feel very blessed. We have stores and distributors spanning every continent, so no matter where you find yourself in the world, you will spot someone wearing Sprayground. It's a pretty incredible feeling. I also love seeing the pictures where fans tag us on social media. Our pieces make people feel special, and that's why I love doing what I do.” The constant innovation and anticipation surrounding each new release exemplify Sprayground's commitment to creativity
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