Nearly three decades after their first industry-changing partnership, JIL SANDER and PUMA are reigniting their collaboration, beginning with a limited-edition, luxury reinterpretation of the iconic KING AVANTI sneaker, with more releases planned for the future.
Read MorePUMA and Salehe Bembury debut the innovative Velum sneaker—featuring NITROFOAM™—through an immersive Paris pop-up, blending organic design and futuristic technology ahead of its global summer release.
Read MorePUMA and HELIOT EMIL return for their second collaboration with a minimalist, all-black SS25 collection designed for movement and utility.
Read MoreKuzma has used the latter as an opportunity to make an impression on the fashion industry with the same flare on the court, gracing the PUMA runway during New York Fashion Week this past September.
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