HOKA Uplifts Athletes At 2023 VinFast Ironman Championship In Nice, France

With many athletic brands and outdoors-inspired labels dipping into the cross-functionality of streetwear fashion, HOKA is doubling down on the idea that outdoors and activewear should serve their intended function at the highest quality.

Cassell Ferere, Fashion, Editorial, Editors Pick, Lifestyle, Top Stories, TrendsCassell A. FerereOctober 17, 2023HOKA, Vinfast, Nice, France, Ironman, Athletes, Runners, FootwearComment

The North Face And Fred & Farid Shanghai Team Up To Relaunch Tnf100 Ultra Trail Race After 3-Year Hiatus

Despite the challenges faced in recent years, they've come together to create a fully integrated campaign called 'TNF100 Reasons to get back to trail' that celebrates resilience and motivation. The campaign was almost entirely user-generated by 100 professional runners and influencers from The North Face community.