How have sneakers transcended their practical purpose to become objects of art, status and obsession for collectors worldwide?
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A new study has revealed Europe's top five most popular sportswear brands.
As the sneaker industry continues to skyrocket - with Statista predicting that the sector will be worth over $100B by 2026 - the price for that perfect pair grows too.
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The difference between a run that is successful and one that is unsuccessful can be determined by the shoes you wear.
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Sneakers have become a billion-dollar industry, which means for some displaying their collection is just as important as acquiring the kicks themselves.
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