The Future Of The Cannabis Industry And Its Outlook
By Liz Poston
The inception of the twenty-first century has been the talking point in the cannabis industry. With more people consuming cannabis and its compounds’ strains for medicinal and recreational purposes, researchers and scholars have been forced to conduct various studies to uncover the supplement’s therapeutic potential. However, one should not forget the decline of synthetic or prescribed medication. The long-term side effects of such treatments have allowed people to adhere to alternative treatments and therapies. But, after all these years of controversy, taboo, and legality complications, what does the future hold for the cannabis industry?
The following is a rundown of some of the predictions made on the plant’s potential.
1. The Growing Legal Landscape
Even though legal cannabis products need to have no more than 0.3% of THC, it is a considerable step. The landmark decision came in 2018 when the President of the United States signed the new Farm Bill allowing the consumption and trading of CBD products. Currently, marijuana has a legal status in more than forty states of the country, which is staggering. Public education and encouraging results in the market have simply put the wonder supplement on the giant map.
2. Cannabis Manufacturers Crossing Borders
What seems to be one of the most challenging tasks for manufacturers has become a lot easier in recent years. Several countries have opened their doors to the cannabis trade, allowing companies to grow, produce, and sell supplement-driven products like budget buds through online stores and dispensaries. How does this help? It ensures new manufacturers increase their sales figures.
3. A Brand’s Strength
Crossing borders is equally proportionate to a brand’s strength in an all-new market. Such a situation is entirely similar to that of essential appliances. If an individual notices a new smartphone in the market, the brain psychology registers it subconsciously and influences your decision to buy a new brand. It is the same with cannabis and its products. The primary goal is to establish a new brand.
4. Alcoholic Beverage Is History, And Cannabis The Future
Remember how the world used to operate a few decades back? A lot has changed in the twenty-first century. People are more accessible, and there are several platforms to acquire education from. Many marketers are making their way into new demographics. Time will only tell how soon the word of cannabis reaches out to the demographics dominated by wine and beer. After CBD attained legal status, several hospitality outlets have incorporated the supplement into their menus and services. Such an act has only promoted its use and pushed others to walk in the same footsteps.
The consumer’s consumption preferences will significantly shift from smoking to cannabis topicals, edibles, and vaping in the coming years. However, in the edible segment, cannabis-infused beverages will be serious business for alcoholic drinks.
5. The Importance Of Cannabinoids
At this point, THC and CBD are two of the known cannabinoids in the marijuana plant. However, one of the reports indicates that the supplement generally comprises more than a hundred cannabinoids. So, in the near future, expect CBD and THC to share their popularity with more cannabinoids like CBN (Cannabinol), CBG (Cannabigerol), CBC (Cannabichromene), CBDA (Cannabidiolic acid), CBDV (Cannabidivarin), THCV (Tetrahydrocannabivarin).
Scientific research does not have much information on such cannabinoids since marijuana only began to attract scientists two decades ago. But, with more conducted studies and savvy consumers, there will be a lot more for each of the mentioned names.
6. Prescriptions Including Medical Marijuana
Medical marijuana has a legal status in various states of the country, with more doctors recommending the substance for relaxation and pain relief. Such a trend will continue, and more health practitioners will recommend or prescribe controlled amounts of cannabis for several health ailments. Another notable aspect of cannabis’s therapeutic nature is the potential of revolutionizing the entire medicine.
Such a significant shift will enable the pharmaceutical industry to accept marijuana and implement various drugs. This will make cannabis more accessible.
7. An Ingredient Instead Of A Product
The marketing potential of including an ingredient in a recipe is more than a manufactured product. Since cannabis has a bright future, people will buy and consume cannabis more if made a part of pills, beverages, and foods.
Final Thoughts
Cannabis-infused products are bound to get more popularity than alcohol, cigarettes, and various other verticals. Such a situation will eventually make a more tolerant, less aggressive, and self-aware society. Moreover, the future of the cannabis industry also relies on the shoulders of how scientists pave their approach towards the substance, how people perceive its medicinal nature, and how companies market every product. These factors will play a pivotal role in determining its status and run in the present and future industry.
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