What are Some of the Best Incentives that Encourage Sustainable Shopping?
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By PAGE Editor
One of the best things about the modern age is that people are getting more environmentally conscious, and that has extended into the realm of fashion. Sustainable shopping is on the rise, with various brands actively encouraging it through offers and incentives.
These deals are now starting to break down long-established consumer habits and usher in a new era where people seek out sustainable brands.
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The Importance of Offers and Promotions in Business
Offers and promotions have always worked as a great marketing technique in business, even before the internet age. However, online industries have taken this concept to whole new levels, and there are now various clever deals across a range of industries designed to appeal to a wide range of people.
The online casino industry is one of the best places to see this in action, with the Betfair casino promotions offering new players can get a 50 free spins bonus when they join the site, along with daily shots at the jackpot when they return to the site. This sort of promotion is successful as it incentivises new players and then repeatedly rewards their loyalty.
Other online businesses have made the most of incentives to encourage people to spend with them as well. Ecommerce platforms like ASOS and Amazon often run discounts to get people to sign up and start shopping. The same thing can be seen with streaming services like Spotify, where there are free plans with paid ads, along with trial periods for the premium subscription.
Free Repairs as a Long-Term Investment
A lot of the best sustainable clothing brands are now using the tried-and-tested approach of offering something for free, while also using these deals to promote their commitment to sustainability. For example, Nudie Jeans provides free lifetime repairs on its denim, and also accepts old Nudie jeans for resale or recycling.
There’s also the Worn Wear program at Patagonia, which includes repair services and trade-ins. With big name brands introducing such schemes, it inspires others to get on board as well. It’s also changing the mentality of shoppers, with more people now trying to make their clothing items last longer rather than constantly replacing them.
Recycling Programs With Rewards
There are certain clothing promotions out there that give enticing rewards to people who choose to recycle their old garments. H&M's Garment Collecting program is one of the most famous offers of this kind. It lets customers drop off old clothes of any brand in exchange for a voucher to use in the shop. These can come in the form of cash or discounts.
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The North Face has a similar offer on, with its Clothes the Loop recycling program running in select countries. It rewards shoppers with credit to use in store when they return old gear.
A lot of the best clothing companies are now showing that they can offer great deals while promoting sustainability at the same time. Customers are drawn to these because they want offers and discounts, but they also want to feel like they are helping the planet.
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