Why Latin Superstar Maluma Is Launching A Clothing Line For Men And Women
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By Cassell Ferere originally published on Forbes.com
Maluma is one of the most notable music celebrities, with a growing social media following of 93 million. The singer and songwriter made his way from the streets of Medellin, Colombia, to a global platform. He has blossomed into an actor, featured in the 2022 film Marry Me, starring Jennifer Lopez, and is giving back to his home as a philanthropist with his “El Arte De Los Sueños” non-profit foundation helping kids stay off the streets.
Maluma has launched his fashion label Royalty by Maluma, hoping to bring his fashion aesthetic to fans of all genders, in a partnership with Reunited Clothing, sold at MACY's.
COURTESY OF ROYALTY BY MALUMA
Maluma has also made waves doing what most influencers know how to do best, convey a unique style attainable [or not] for their following. Maluma has been working to inspire a generation to dream through his fashion sense.
Maluma has launched his fashion label Royalty by Maluma, hoping to bring his fashion aesthetic to fans of all genders. Royalty by Maluma is a partnership with Reunited Clothing, an apparel company specializing in influencer brands and pivoting their production to 70% sustainable processes by consulting factories they work with and utilizing recycled and organic yarns by 2025. With the MACY’s as its e-commerce provider, the Royalty by Maluma name will be affordable and attainable for all to have.
Maluma has launched his fashion label Royalty by Maluma, hoping to bring his fashion aesthetic to fans of all genders, in a partnership with Reunited Clothing, sold at MACY's.
COURTESY OF ROYALTY BY MALUMA.
The brand features the couture aesthetic Maluma has been synonymous with, modeling for Versace and even collaborating with Olivier Rousteing and the Balmain Maison. The Latin singer has had a lifelong admiration for high-end fashion and has been fortunate enough to experience it. Maluma wants his fans and community to feel the same sense of inspiration in clothing designed with attention to detail and the idea that the men's and women's styles can be mixed and matched depending on how you style yourself.
“Royalty by Maluma is a unique blend of my Latin culture and my love for fashion, with stylish wear-anywhere looks that are versatile for a night out or every day. In addition, my partnership with Reunited Clothing for Macy’s represents the American Dream. This will be the first of multiple drops in my collection that I hope will inspire my fans to dream,” says Maluma, the global pop star. He is certainly living the American Dream for those in his home country of Colombia, those who live here in the United States.
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