With A New Book Out Celebrating 10 Years In Fashion, VFILES Is Leaning Into Its Foundation As It Looks To Break More Rules
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By Cassell Ferere originally published on Forbes.com
Monday, May 23, 2022, the fashion disruptor and the open door for many young artists, creators, and fashionistas, VFILES, hosted a dinner that foreshadows the next generation of VFILES fashion alum through the charitable efforts initiated by its VFILES Foundation. This time, VFILES and its Foundation are changing how non-profit organizations educate, support, and promote talent.
VFILES has been chronicling its journey in fashion as a platform for younger and newer talent to gather the experience needed to thrive in the fashion industry. Since 2012, the fashion retailer and brand has offered numerous opportunities for designers to showcase their talent, one of which is a highlight of the company, the VFILES Made runway show. The moment’s from the days and nights at the retail space located at 12 Mercer Street in Soho, New York, are also the memories made that represent the ethos of VFILES. The VFILES sartorial influence is laid out in color and found in a new coffee table book, VFILES: Style, Fashion, Music, that shares intimate moments of young creators at their most unassuming and most creative.
The VFILES Foundation is a 501(c)(3) non-profit, founded under VFILES in 2020, a pivotal year for fashion as COVID slowed business temporarily. Opportunities for the entire industry, especially those with limited resources from underserved communities, were hindered.
The VFILES Foundation will provide the resources necessary to reimagine the fashion industry and redefine the world fashion exists in. These designated resources give Generation Z and Generation Alpha an entry point into the fashion ecosystem. The information and support intend to foster brands that have meaning while introducing them to a new generation of conscious consumers.
Through VFILES, this innovative and inclusive community programming will offer a span of incubators, educational curriculums, grants, research, development, and policy. The programs include; DISCOVERY PLATFORM, COMMUNITY, and LAB. These are the pillars of opportunity that intend to propel the culture forward. In a public statement, VFILES claims that its “mission is to increase business ownership for Creators in underrepresented communities (BIPOC, Women, LGBTQ+) through seed grants, mentorship, training, and exposure.”
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