WTA Clubhouse Blends Sport and Style to Kick Off 2025 US Open

The Women’s Tennis Association (WTA) launched the US Open festivities on Thursday, August 21, with the debut of the WTA Clubhouse, an immersive hub designed to deliver a unique blend of programming and brand experiences through the intersecting lenses of sport and style. The activation served as a dynamic gathering place to celebrate the start of the final Grand Slam of the year.

The day’s programming featured a series of high-profile events, beginning with an invigorating morning fitness session hosted by New York Times Bestselling Author and celebrated Peloton Instructor Tunde Oyeneyin. This was followed by “Play It Smooth,” a panel discussion presented by Gillette Venus and moderated by multi-hyphenate creator Tefi Pessoa. The panel brought together influential voices, including WTA No.1 Doubles Player Taylor Townsend, renowned journalist and entrepreneur Nana Agyemang, and fitness leader Tunde Oyeneyin, for a conversation on empowerment and excellence. The evening culminated in an exclusive cocktail party hosted by Lindsay Peoples, Editor-in-Chief of The Cut, and WTA athlete Taylor Townsend.

The event drew a notable crowd of celebrities, athletes, and industry insiders. Prominent guests throughout the day included hosts Taylor Townsend and Lindsay Peoples, WTA athletes Anastasia Pavlyuchenkova and Caroline Garcia, as well as friends of the brand such as Amrit Tietz, Lauren Chan, Sophia Ziskin, Jalil Johnson, and Jo Rosenthal, among others.

Beyond the scheduled talks, the WTA Clubhouse was home to the WTA Café & Marketplace, which offered attendees a curated selection of coffee drinks, matcha lattes, a limited-edition smoothie, and surprise treats from iconic New York City establishments. The marketplace also featured exclusive WTA merchandise, gifts from local female-founded brands, and select products from Gillette Venus, providing a comprehensive and tasteful experience for all visitors.

In the true spirit of the WTA, the entire day was dedicated to highlighting female trailblazers across all cultural sectors, from sports and media to fitness and entrepreneurship. This activation is a direct extension of the WTA's ambitious recent rebrand, which was first unveiled in February of this year. The rebrand introduced a new logo, the “Rally the World” campaign, and a refreshed visual identity, all of which are being brought to life for a global audience at the US Open this week.

The WTA is the original game-changer for women’s sport. Founded in 1973 by the visionary Billie Jean King, the WTA was created to build equal opportunities for women in tennis and has been breaking boundaries ever since. Today, it stands as the powerhouse of women’s professional sports, uniting athletes in fearless competition and bringing people together through the love of tennis.

The Hologic WTA Tour shares the thrill of every serve, rally, and match point with a global audience of over one billion. Players compete for PIF WTA ranking points on six continents, culminating in the season-ending WTA Finals, where the best singles and doubles superstars battle to be crowned year-end champions. The WTA's ambitions extend far beyond the court; it is a champion for its 1,600 athletes and a driver of change through advocacy and action for women’s health and empowerment across the globe.

WTA Ventures, the commercial arm of the WTA, has a mission to fuel the growth of professional women’s tennis. Established in partnership with CVC Capital Partners in 2023, it aims to further elevate the profile of women’s tennis, improve the product for fans, and accelerate commercial growth for the benefit of players, tournaments, and everyone involved in the sport. In its first full year of operation, WTA Ventures increased revenue by 25%, setting a new record for the WTA’s commercial revenue and demonstrating the powerful potential of the brand.