Diotima Enlists CUUP for First-Ever Runway Show at New York Fashion Week
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By PAGE Editor
CUUP, the intimates brand reshaping modern lingerie through precision design and inclusive sizing, made a striking debut on the runway as part of Rachel Scott’s first-ever Diotima show during New York Fashion Week.
Diotima, known for its bold crochet and sheer pieces, incorporated CUUP’s architectural intimates into three distinct looks — a seamless pairing that amplified the collection’s celebration of modern femininity. The synergy between the two brands was undeniable: Scott’s ethereal, transparent textiles became a canvas for CUUP’s refined, structural lingerie, underscoring both brands’ shared commitment to empowerment and authenticity.
“For my SS26 show, it was important to partner with a brand that celebrates women,” said Rachel Scott, Founder and Creative Director of Diotima, who was recently appointed Creative Director at Proenza Schouler. “CUUP was the natural choice, not only because their intimates are designed with such precision and inclusivity, but because they pair seamlessly with my sheer pieces.”
Beyond the runway, the collaboration resonated in the front row, where influencers Telsha Anderson-Boone and Gabrielle Richardson attended the show in custom CUUP x Diotima looks, amplifying the partnership across cultural and digital channels.
Yesenia Torres, Creative Director of CUUP, added: “Our integration into Diotima’s first-ever runway show reflects what CUUP has stood for since day one: supporting women with the confidence to be seen. Rachel’s bold, transparent designs are the perfect backdrop to show how CUUP’s innovation in fit and form complements high fashion while staying true to our values of inclusivity and empowerment.”
The Diotima x CUUP collaboration marks more than a runway statement — it signifies lingerie’s evolving role within fashion. Rather than being hidden, intimates are celebrated as integral to the design narrative, pushing forward a vision where everyday essentials meet couture creativity.
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