How Estheticians Can Boost Retail Sales with the Right Aftercare Products
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By PAGE Editor
For estheticians and waxing specialists, client care doesn’t end when the service is over. The aftercare products you recommend—and more importantly, the ones you use in your treatment room—play a huge role in both client results and studio revenue growth.
The good news? Retail sales don’t have to feel “salesy.” With the right strategy and the right product line, your clients will naturally want to take home what you’re already using on their skin.
Why Retail Sales Matter for Estheticians
Retail sales aren’t just about extra revenue—they’re about building client trust and loyalty. When you recommend products that support their results:
Clients get better skin between services
They see you as the expert and trusted advisor
They return more consistently because they’re invested in results
You create an additional, reliable income stream for your business
The key is choosing products that are professional-quality, effective, and affordable, so clients feel confident in their purchase.
Start in the Treatment Room
The best way to boost retail sales is to let clients experience products firsthand during their appointment. When you apply a serum or oil directly after a wax or sugaring service, you’ve already started the conversation.
✨ Example: Use Smooth Operator Pads after a Brazilian wax to calm the skin and reduce ingrown risk. When your client feels the instant soothing effect, it’s a natural opportunity to say:
“This is what I recommend for at-home care—it will help you stay smooth between appointments.”
✨ Example: Finish services with PRO 8oz Nourishing Oils in your treatment room. Clients love the hydration and light scent, making it easy to suggest a retail-size bottle for home use.
Choose the Right Products to Carry
Not all products are created equal. The line you carry should:
✔ Be backbar-friendly (sized for professional use)
✔ Offer retail packaging for clients to take home
✔ Be made with trusted, effective ingredients
✔ Align with your brand’s price point and client demographic
✔ Ship quickly and be easy for pros to order
That’s where Just The Strip stands out. Created by a seasoned esthetician with nearly 25 years in the industry, every product was designed to meet both treatment room needs and retail demand.
Why Pros Love Just The Strip
At Wax & Lash Studios in Denver, every product from Just The Strip is used during services and stocked on the retail shelves. That’s because they were designed with estheticians in mind:
Smooth Operator Ingrown Hair Serum – Fan favorite for preventing bumps and ingrowns
Truth Serum Spray – Gentle, pregnancy-safe formula for sensitive clients
The Polisher Scrub – Chemical + physical exfoliant for glowing, smooth skin
Nourishing Oils – Top-selling oils in multiple scents plus a pro 8oz version for backbar use
Wipe It Good Intimate Wipes – Perfect add-on retail product for clients on the go
Easy Ways to Partner with Just The Strip
We know estheticians need flexibility in how they stock and sell products. That’s why we offer multiple options:
Wholesale Packs – Buy in 3-packs for easy resale in your studio
Drop Shipping – Send products directly to clients without holding inventory
Affiliate Program – Earn commission when clients shop online through your link
With fast shipping and affordable wholesale pricing, pros can boost retail sales without the hassle.
The Bottom Line
Boosting retail sales as an esthetician isn’t about pushing products—it’s about giving your clients the best results possible. By using high-quality aftercare in your treatment room, the retail conversation flows naturally.
With Just The Strip, you can stock products your clients love, trust, and actually use. That means smoother skin for them, stronger results between visits, and consistent retail revenue for your business.
👉 Ready to boost your retail sales? Explore our Pro Shopping Options today—wholesale, drop ship, or affiliate—and start growing your studio’s retail success.
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