Kim Kardashian Distills Her Billion-Dollar Blueprint in MasterClass’s The New Rules of Business
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By PAGE Editor
MasterClass has tapped one of modern culture’s most scrutinized—and most underestimated—entrepreneurs for its latest business offering. “The New Rules of Business: The Ten Kimmandments with Kim Kardashian” is now streaming exclusively on the platform, marking the first time Kardashian has formally distilled the mindset, strategy, and lived experience behind her billion-dollar empire into a single, structured class.
Kardashian’s path to business dominance was anything but conventional. Long before global brands and cultural influence, her entrepreneurial instinct surfaced as a teenager hand-sewing floral headbands in her bedroom and selling them to Fred Segal. That same instinct—equal parts intuition and obsession with her audience—would later define her approach to brand building. In the MasterClass, Kardashian traces this evolution in full, sharing how she learned to command attention, trust her gut, and turn visibility into long-term brand equity.
At the core of the class are The Ten Kimmandments, Kardashian’s personal rules for building brands people can’t stop talking about. These principles are not abstract theories but operational truths shaped by real decisions—some celebrated, others deeply challenging. She walks members through pivotal moments, including launching KKW Beauty against conventional advice by leading with a contour kit, betting on education over trend-following, and understanding when cultural timing matters as much as product innovation.
Perhaps most revealing is Kardashian’s candid breakdown of failure as a strategic tool. She revisits the early days of SKIMS, originally launched under the name KIMONO, and the backlash that followed. Rather than doubling down, she chose accountability, speed, and clarity—turning a misstep into a relaunch that would ultimately redefine the shapewear category. In Kardashian’s playbook, risk is not recklessness; it is calculated, audience-aware, and always in service of longevity.
Throughout the class, Kardashian emphasizes ownership—of narrative, of value, and of vision. From “You Are the Product” to “Define Yourself Before Others Do,” the Kimmandments reinforce her belief that modern entrepreneurs must be both brand and builder. Members are encouraged to think like CEOs from day one, learning how to translate instinct into strategy, create obsession-worthy brands, and scale with discipline and control, whether launching a startup, growing a side hustle, or leading a legacy business.
“My biggest business lessons came from experience—good, bad, and everything in between,” Kardashian shares. “In this class, I’m sharing the tools and mindset that helped me build my path. I hope anyone who joins feels empowered to dream big, trust their power, and go after what they want.”
To bring the class into the public sphere, The Ten Kimmandments have been transformed into a striking installation at the Oculus in New York City. Through December 5, mirrored monoliths engraved with Kardashian’s rules stand as symbols of ambition and reinvention. QR codes embedded in the structures unlock exclusive video moments from the class, inviting passersby to engage with Kardashian’s philosophy in real time—business school, reimagined through her lens.
Beyond entrepreneurship, the launch also reflects Kardashian’s long-standing commitment to criminal justice reform. Through MasterClass’s partnership with Edovo, the class will be made available in more than 1,400 correctional facilities across the United States, offering incarcerated learners access to real-world business tools and the opportunity to reimagine their futures.
With this release, MasterClass continues its mission of democratizing access to the insights of the world’s most influential leaders. For Kardashian, it is a moment of full-circle clarity: pulling back the curtain on a career built through instinct, resilience, and cultural fluency—and inviting the next generation of founders, marketers, and brand builders to do the same, by her rules.
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