Posts tagged Shai Gilgeous-Alexander
Converse And Shai Gilgeous-Alexander Turn NBA All-Star 2026 Into A Study In Intentional Luxury With The SHAI 001 LUX: Truffle

At NBA All-Star 2026, Converse and Shai Gilgeous-Alexander elevated athlete-led design with the premium SHAI 001 LUX: Truffle and an immersive West Hollywood activation that reframed performance basketball as intentional luxury.

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