Topicals Taps Billionaire Boys Club for Its First-Ever Faded Under Eye Mask Collaboration
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By PAGE Editor
Topicals is stepping further into the cultural conversation with its first-ever brand collaboration, teaming up with Billionaire Boys Club (BBC) for a limited-edition release that bridges skincare, streetwear, and community. Announced December 10, the partnership marks a meeting point between BBC’s long-standing philosophy—“Wealth is of the heart and mind, not the pocket”—and Topicals’ mission-driven approach to skincare rooted in inclusivity, self-expression, and real results.
The collaboration introduces the Billionaire Boys Club x Topicals Faded Under Eye Masks, reimagined in a space-blue colorway and stamped with BBC’s iconic spaceman logo. The design nods to the streetwear label’s unmistakable visual language while reinforcing the idea that care—of self, skin, and mind—is a form of personal wealth.
“Billionaire Boys Club has been shaping global fashion and streetwear for decades, while Topicals has been redefining what skincare means for the culture,” said Olamide Olowe, Founder and CEO of Topicals. Together, the two brands position skincare not as a luxury or afterthought, but as an everyday ritual deeply connected to identity and wellbeing.
Beyond aesthetics, the collaboration builds on the proven success of Topicals’ Faded Under Eye Masks, which have become a cult favorite and Sephora’s No. 1 seller in the category. Known for gently fading the appearance of dark circles and discoloration, the masks deliver visible brightening and depuffing benefits while remaining safe for sensitive skin concerns including eczema and hyperpigmentation. Each drop to date has sold out—underscoring the brand’s ability to translate clinical efficacy into cultural relevance.
The campaign further reflects both brands’ cross-cultural reach, spotlighting talent from across beauty, fashion, sports, and entertainment. Featured faces include Nottingham Forest footballer Ola Aina, Love Island personality Dami Hope, and Beau, the son of visual artist Slawn—a deliberate nod to the global communities that have helped shape Topicals’ rise as a cultural fixture in both the U.S. and U.K.
Dropping December 18 on mytopicals.com, the collaboration will be released in a limited run priced at $42 USD per pack. Each set includes 12 pairs of under eye masks, doubling the standard six-pair offering and reinforcing the brand’s commitment to value and accessibility.
Founded in 2020, Topicals has quickly become one of Sephora’s fastest-growing skincare brands by centering chronic skin conditions—particularly hyperpigmentation—within a framework that blends community insight, mental health advocacy, and clinically backed science. With its debut collaboration alongside Billionaire Boys Club, Topicals continues to expand what skincare can look like when culture, care, and creativity move in sync.
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