French Vintage Reseller Vestiaire Collective and Scandinavian Fashion House Ganni Are Selling Rare ‘Pre-Loved’ Styles

By Cassell Ferere originally published on Forbes.com

Vestiaire Collective, the leading global fashion resale app, is partnering with Ganni to sell the traditional #SCANDIGIRL's archived styles. In a novel partnership with the Scandinavian minimal and monochromatic style house and fashion week darling, the two sartorial purveyors are bringing ideas of thrift to the concept of high fashion.

In a new campaign titled the OLD + NEW = NOW, Ganni and Vestiaire Collective are pushing circular fashion to the forefront of mainstream fashion through a vintage vantage point. This newly launched campaign will bring the #GANNIGIRLS community, as they’re known on social media, closer to understanding the many ways fashion can be sustainable.

As many Influencers are shopaholics in their own right, Danish models Caroline Bille Brahe and Chili Dia, musician Flame Faire, and interior stylist and creative director Christine Sofie, are showing us how to stay ahead of trends with timeless style and timeless garments. These ladies have extensive experience styling things up or down. They cover everything from runways to stages and with impeccable and eclectic street style. Providing more than just tips on reaching sustainability through our wardrobe inventory, they will be pairing Ganni’s classic styles with ‘pre-loved’ items from Vestiaire Collective to entice those who think trends are style dictators.

Items featured on the selected group of #GANNIGIRLS, or #SCANDIGIRLS will be available for purchase on the Vestiaire Collective smartphone app. Vestiaire Collective is one of the world's most desirable destinations for vintage high fashion and label-less pieces. They have built a cult following on social media that has garnered an audience and dedicated fanbase growing to almost a million followers on Instagram.