VOWELS Spring/Summer 2026: What A Day
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By PAGE Editor
Tokyo-meets-New York fashion brand vowels returns to Men’s Paris Fashion Week with its Spring/Summer 2026 collection. A further clarification of Creative Director Yuki Yagi’s intentions for the brand, the new collection is made up of a wardrobe of essentials, elevated through reworking classic silhouettes, material nuance, and pattern and graphic interaction. The Spring/Summer 2026 collection also continues the brands’ commitment to high quality production, with all garments manufactured in Japan.
Considering vowels’ guiding philosophy of Shu Ha Ri [Master the fundamentals of a creative practice before breaking those rules and re-conceiving the form], Yuki again draws upon a broad spectrum of references found within the brand’s New York-based Research Library and finds from travels across the globe as an informative tool in the collection’s design and production process.
This season, a palette of softer hues create a striking juxtaposition with lively graphics. Matcha, Mist, Persimmon and Lavender generate feelings of ease, while new patterns bring excitement to the range of knitwear, shirting, denim, casual suiting, and tailored menswear items. In addition to fireworks, a somersaulting Elvis, and prints that make use of photo stills, a repeated sunflower motif, achieved through a unique jacquard pattern and printing process that creates a radiant effect, refreshes the brand’s standard denim Chore Jacket. The vibrant pattern also tries its best to hide on a washed indigo denim pant. Elsewhere, the sunflower’s color is brought back to cover a relaxed fit suit, offering a more playful option next to Black, Lavender and Moss colorways.
When patterns take a step back, finer details come into view. A damp green Trucker Jacket constructed in suede elevates the traditional workwear garment. Reversible Shell Jackets in a lightweight cotton featuring stripes typically reserved for shirting. Denim continues to serve as a foundation for vowels, with three pants fits—OG, Straight, and Baggy—in traditional Black, Indigo, and Ivory, along with new Petit, Lotta, Washed Black and Washed Brown treatments, with denim Chore and Trucker Jackets to match. A range of bags and smaller accessories mirror and reference key seasonal colorways and motifs.
Creative Director Yuki Yagi continues to expand and fine-tune vowels’ shirting, a variety of short and long-sleeve staples produced in choice materials. The collection includes open collar lush silk shirts delicately twisted and woven on a shuttle loom, as well as a cotton micro plaid button down with subtle vowels wordmarks situated in crossword fashion.
Men’s Paris Fashion Week Presentation: What A Day
Picking up where Everyday Life left off, What A Day flips the coin and has more fun doing it. If vowels’ AW25 presentation was about grounding, SS26 is about breaking things open and seeing where it leads.
The space is stripped to essentials: raw, honest, but never too serious. The collection follows the spirit of the team: hands-on, hardworking, and playful at heart.
Inspired by Shu Ha Ri, we honor what we know, then push beyond it, finding newness in the gaps, the rough edges, the unexpected. Quality still anchors everything. Now, there’s just a little more room to breathe and to smile. What A Day!
vowels Spring/Summer 2026 exhibition will open at Galerie au Roi - 75 Rue de la Fontaine au Roi for an invite only press viewing on June 27 from 18:00 - 22:00. The exhibition will be open to the public June 28 from 12:00 - 22:00.
Creative Direction by YUKI YAGI
Art Direction by ANDREAS PAPPAMIKAIL
Styling by MARQ RISE
Set Design / Scenography by MONSTRUM STUDIO / RICCARDO VILLA FABBIATI Production by KITTY EVENTS
Press Inquiries
LEDE, United States vowels@ledecompany.com
RADICAL, Europe sara.beolchini@radical-pr.com / jade.removille@radical-pr.com STEADY STUDY, Japan masato.o@steady-study.co.jp / rintaro.s@steady-study.co.jp SEIYA NAKAMURA224, China & Korea press@seiyanakamura224.com
Global Sales
SEIYA NAKAMURA224
sales@seiyanakamura224.com
Showroom Address: 76 Boulevard de Magenta 75010 Paris
Japan Sales
S&T Showroom
info@sandtshowroom.com
2-26-5 VORT 3F,
Jingumae Shibuya-ku Tokyo
150-0001 Japan
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