WNFC and adidas Strengthen Alliance as Women’s Football Surges Nationwide
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By PAGE Editor
The Women’s National Football Conference (WNFC) is entering its next era with a strengthened ally at its side. Today in Dallas, the league announced a three-year extension of its long-standing partnership with adidas, securing the global sportswear brand as its exclusive uniform and on-field apparel provider through 2028. The renewed commitment marks one of the most enduring commercial relationships in women’s professional tackle football—and arrives at a time when interest, participation, and cultural momentum surrounding the sport are accelerating nationwide.
Under the extended agreement, adidas will continue outfitting every pro athlete across all 16 WNFC teams, including the league’s All-Pro roster and competitors at the annual IX Cup Championship. The brand’s imprint will stretch even deeper into the sport’s expanding talent pipeline, delivering custom uniforms and performance gear for the rapidly scaling Varsity Top 100 Girls Flag Championship Tournament. adidas will also maintain support for Got Her Back—the WNFC’s nonprofit that hosts more than 20 free football clinics and digital activations each year—providing product that helps engage and inspire the more than 10,000 girls the program reaches annually.
“At adidas, we believe through sports we have the power to change lives,” said Cam Collins, Senior Director of Sports Marketing at adidas. “The WNFC has done an amazing job creating a platform for women to compete and showcase their talent and skill. adidas is excited to continue our partnership and amplify their great work.”
Since the WNFC’s inception, adidas has served as an early and influential champion, supporting the league through its She Breaks Barriers initiative—a foundational effort to expand access, visibility, and opportunity for women and girls in sport. That legacy continues with the renewed partnership, which WNFC leadership sees as a powerful validation of the league’s impact and future trajectory.
“adidas was the first global brand to believe in the vision of professional women’s tackle football when there were no guarantees,” said Odessa Jenkins, Founder and CEO of the WNFC. “Their commitment has helped build real pathways for women and girls to compete at every level, and this extension means even greater access, visibility, and opportunity across the sport. The desire is clear: women and girls want to play football, and our continued partnership with adidas ensures that when they do, they’ll look, feel, and perform like the elite athletes they are.”
Beyond outfitting athletes, the expanded partnership aims to advance storytelling and cultural visibility around women’s football. adidas and the WNFC will work together to spotlight creators, players, youth athletes, and emerging stars across the sport—helping narrow the visibility gap and push women’s football further into the mainstream sports conversation.
The announcement arrives during a watershed moment for women’s sports globally. With the WNFC preparing for record attendance, an expanding national flag platform, rapid digital growth, and rising visibility following the 2025 IX Cup on ESPN2, adidas’ continued investment underscores the heightened demand for women’s football across all competitive levels.
The 2026 WNFC season kicks off this spring. Fans can follow @WNFCFootball across platforms for updates, team news, and the latest developments throughout the season.
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The renewed commitment marks one of the most enduring commercial relationships in women’s professional tackle football—and arrives at a time when interest, participation, and cultural momentum surrounding the sport are accelerating nationwide.