How AKINGS Denim Is Using TikTok To Increase Sales
AKings denim jacket worn by model. AKINGS
By Cassell Ferere originally published on Forbes.com
Social media has been the best marketing tool for independent creators since the dawn of the 2010s digital boom. Those who have managed to find real estate within their niche have been successful beyond what yesteryear could imagine. Social media apps like TikTok have heightened the aura of these top creators by giving them a platform curated to the kind of content that makes followers want to see more and even spend money to support their favorite influencers.
Reaching a couple of million impressions through social media on a month-to-month has proven to Alan Cheung, also known as Alan King, founder of denim line AKings, that the brand needs this kind of outlet. By now, all fashion brands are born or live on social media, scrambling for eyes, clicks, and ultimately sales.
AKings has been reaping the benefits, with Alan affirming, “we reached around ten million impressions through social media [and] through the addition of TikTok. It helps me connect with people from all over the world, from artists and creatives like Wale, who I styled for Rolling Loud last year, to content creators and amazing stylists,[and] new friends.”
Rappers, Fabolous, and Wale in AKINGS outfit, backstage, at the Rolling Loud festival.
LEVI ALASKA BERLIN
Akings has various accounts throughout social media including a personal Instagram account as well as a brand dedicated page, which combined have over 160,000 followers. On TikTok, AKings brand page has 38,000 followers and is coming up on 1 million likes. Alan King’s personal TikTok page is where the brand and his personality radiate. The page has 3.6 million likes with almost 200,000 followers. The content Akings produces easily reaches thousands of views, some close to 500,000. The influencer role is serving well for the Alan and the Akings brand.
Alan Kings personal TikTok account page screenshot.
AKINGS
Tiktok has been pivotal for the AKings brand name, making the denim line an influencer just as much as any individual. “Since we joined the [TikTok] app at the beginning of November [2020], we reached 4 million+ views and a couple of hundred-thousand people through it. Leading to a 16% increase in sales, large email list growth, and doubled our usual traffic,” Alan points out.
People are inherently conscious about how they post and when they post. For Alan and AKings, TikTok has opened a window of potential growth - if done right. Alan says, “Instagram is the “cool” app to me - a lot of editing and thought goes into most people's pages, like professional images and super well put together feeds.”
Rappers, Fabolous, and Wale in AKINGS outfit, backstage, at the Rolling Loud festival. LEVI ALASKA BERLIN
Featured
MODEL: Julian Mobley (@prtty.prblmatic)
Photographer, Art Director and Stylist: Adam Stone (@_ajstoneCreative)
Photo and Wardrobe Assistant: Angelica Vargas (@loner.feminist)
Makeup Artist: DJ Wuerfele (@beatbydj)