Wrangler and Cherry: When Heritage Found Its Horsepower
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By PAGE Editor
Wrangler and Cherry are tapping into the raw romance of American motorsport with “The Fast Ones,” a limited-edition, fifteen-piece collection that fuses deep-rooted heritage with modern Americana streetwear. Launching December 16, 2025, the collaboration is grounded in nostalgia yet engineered for movement, channeling an era when speed symbolized freedom and clothing carried stories of the open road.
Set against the golden age of racing culture, the dual-gender collection celebrates motion, craftsmanship, and the enduring spirit of progress. Authentic washed denim, premium varsity suedes, and bold racing graphics define the lineup, evoking a time when style was straightforward and purpose-driven. Staying true to both brands’ American roots, nearly the entire collection is made in the United States, reinforcing a shared commitment to quality and authenticity.
Standout pieces anchor the narrative. The Pit Crew Puffer, rendered in blue and white, nods to vintage race-day uniforms, with CHERRY emblazoned across the front in yellow and WRANGLER stamped across the back in the brand’s signature palette. The Suede Varsity Jacket elevates classic collegiate style with rich brown suede, chenille embroidery from both labels, and a custom Cherry patch on the sleeve. Meanwhile, the Cotton Frise Knit Zip-Up Jacket offers a softer, sweater-like silhouette, finished with co-branded patches and a subtle embroidered horse motif on the back. Denim remains central, with Wrangler’s iconic Cowboy Cut joined by a Men’s Wide Leg Five Pocket Jean, complete with Cherry’s signature red tag and Wrangler’s hallmark patch and stitching.
“This collaboration is a true masterclass in forging a new future informed by the past,”
said Vivian Rivetti, VP of Design at Wrangler.
“It’s not just a retro throwback—it’s about reinterpreting iconic elements, from custom washed denim to varsity suedes and racing graphics, to create pieces built with movement and memories in mind.”
Priced between $79.99 and $1,649.99, the Wrangler x Cherry collection will be available beginning December 16 on wrangler.com, cherryla.com, and in select Cherry stores. With “The Fast Ones,” the two brands deliver a high-octane tribute to American style—where heritage meets horsepower, and the road ahead is always in motion.
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